Insight of the Week: Patagonia Overtakes Unilever as Most Sustainable Corporate Leader

For the first time, Patagonia has become the most recognized corporate leader by sustainability professionals, overtaking Unilever which held the top spot for over a decade as the most recognized corporate leader for sustainability in the new GlobeScan/SustainAbility Survey. 

Patagonia is the most mentioned sustainability leader after transferring ownership of the company to a trust that seeks to address climate change and protect nature. IKEA (10%), Natura &Co (9%), and Microsoft (6%) round out the top five most mentioned companies.

Source: GlobeScan/SustainAbility Survey of 520 experts representing business, government, ​NGOs, and academia across 63 countries​ from March ‒ May 2023