Sustainability professionals increasingly say that the reasons they recognize companies as sustainability leaders are integration of sustainability into business models and strategy, demonstrated impact of sustainability initiatives, ambitious targets, and innovation, suggesting companies striving for sustainability leadership should take note of the growing importance of these key drivers of recognized leadership in an era where attention is often focused on compliance.
Sustainability experts in all regions and sectors agree that integrating sustainability into business models and strategy is a top characteristic of corporate sustainability leadership; this is also a top reason mentioned by experts for naming each of the four most recognized companies: Patagonia, Unilever, IKEA, and Natura &Co.
Source: GlobeScan/SustainAbility Survey of 520 experts representing business, government, NGOs, and academia across 63 countries from March ‒ May 2023)
