Insight of the Week: North Americans and Europeans Are Least Interested in Eating a Plant-based Diet

Although interest in healthy and sustainable food options is growing across the world, in all regions there are significant gaps between those who are interested in switching to a plant-based diet and those who are already doing this. 

North Americans and Europeans express the least interest in switching to plant-based food and are currently the least likely to say they follow vegetarian diets. The largest gaps between interest in plant-based eating and current habits can be seen in the Latin American countries surveyed.

Source: GlobeScan Healthy & Sustainable Living report, online survey of approximately 1,000 adults in each of 31 markets (500 each in Hong Kong, Kenya, Nigeria, and Singapore, and 850 in Egypt) (n=29,293) in June and July 2022