Joint Advocacy for Sustainability | Report

Our “Joint Advocacy for Sustainability” report with WWF explores ways that companies and NGOs can best lead advocacy efforts to shape the global sustainability agenda and deliver impact.

Private sector-led advocacy for positive environmental and social change is becoming a key part of being a sustainable company and shaping sustainable development and a better future for people and the planet. Climate change, nature loss, and inequality are all systemic challenges that call for collective action across sectors and industries, and the reach and infl­uence of brands, value chains, and business relationships make corporate advocacy a powerful, under-leveraged strategy for marshaling action for global sustainability.

Companies, NGOs, and other partners can make much greater use of advocacy to activate sustainability strategies and programs, leverage their infl­uence, and shift the systems that shape global environmental and social impacts and performance.

Key Learnings

  • Advocacy is a powerful tool for advancing sustainability, amplifying impact, and mobilizing collective action.
  • Stakeholders from investors to employees want companies to advocate for environmental and social issues.
  • Many companies actively advocate for sustainability issues and solutions and plan to do more.
  • Companies view multistakeholder initiatives and NGOs/non-profits as the most valuable partners for advocacy initiatives.
  • Companies, NGOs, and other partners can strengthen their efforts and impact by striving for common ground and applying other good practices, as well as preparing for likely challenges.
  • Advocacy can help to level the playing field for business and reward companies that are committed to advancing a sustainable future.

This report highlights the powerful role of advocacy efforts for sustainability and some of the key ingredients for success and impact.

About WWF

WWF is an independent conservation organization, with over 30 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.