It’s Now for Nature: Help Take Action for a Nature Positive Future

Almost a year since 196 governments adopted the Kunming-Montreal Global Biodiversity Framework at CBD COP15, the Business for Nature coalition has today launched a new global campaign ‘It’s Now for Nature’ to rally all businesses to act on nature and contribute toward the global goal to halt and reverse nature loss by 2030.  

The need for corporate action on nature has never been clearer. New research from GlobeScan reveals that nine out of ten experts (91%) from across academia, NGOs, the private sector, and policymakers view the state of nature and biodiversity loss as a catastrophic or alarming issue. 90% of experts also say companies need a public nature strategy backed by the CEO or Board to effectively protect nature and biodiversity.

Our economy, livelihoods, and well-being all depend on nature. Over nine in ten experts in our global consultation agree that biodiversity loss needs to be addressed with the same urgency and resources as climate change. They also believe companies need to take much more integrated approaches to effectively address nature, climate, and social issues. We strongly support the work of Business for Nature’s coalition to help companies prioritize nature and contribute to a sustainable, equitable, and nature-positive future.

Chris Coulter, CEO, GlobeScan

Research from the World Benchmarking Alliance shows that less than 1% of companies know how much their operations depend on nature. Through a new Nature Strategy Handbook, developed by Business for Nature, a global coalition of more than 85+ partner organizations and in collaboration with PwC, the ‘It’s Now for Nature’ campaign encourages businesses and financial institutions to develop and publish a nature strategy.