Sleep Uncovered Report
IKEA report uncovers a world dreaming of a better night’s sleep with a gap of 1 hour and 20 minutes between the sleep we want and the sleep we get.
IKEA Sleep Uncovered has pulled back the covers on our nighttime habits in the new report, highlighting the barriers to achieving quality sleep and offering insights and solutions to help everyone enjoy their dream rest.
Mainland China stands out as the only market where people consistently average over 7 hours of sleep per night. Meanwhile, 64 percent of respondents in Egypt rate their sleep quality as good – the highest percentage across all markets surveyed. Conversely, those in the USA report the most disrupted sleep among all 57 markets, citing disrupted routines, screen time before bed, and stress as obstacles to a good night’s sleep.
Globally, however, there is a shared longing for more rest. On average, people are missing out on 1 hour and 20 minutes of sleep each night, equating to over 20 full days of lost rest annually. While most individuals sleep for 6 hours and 40 minutes, they aspire to reach nearly 8 hours.
Wired Awake
The report reveals an alarming dependence on sleep medication, with one in five people globally reliant on drugs to help them sleep, and one in 20 medicating daily. Almost one in ten of those surveyed suffer from insomnia.
Over a quarter of people rate their sleep quality as poor, and a fifth wake up more than twice a night. A similar number wake up feeling tired almost every day.
Over a third of people globally say they need more money to improve their sleep, underscoring the link between financial well-being and rest.
Stress and Screen Time Impact Sleep
Stress, anxiety, and overthinking is the main reason why people are losing sleep. And while it takes most people an average of 24 minutes to drift off, 7 percent report taking over an hour.
Screens are deeply ingrained in bedtime routines, despite fears over their impact on sleep quality. Three-quarters of people use their phones in the bedroom, soaring to 86 percent among 18-24-year-olds – the group most likely to worry about the amount of sleep they get. Laptops, tablets, and TVs are also bedtime staples: 24 percent use laptops in bed, and 39 percent watch TV before sleep.
Sleep Inequality
The study’s IKEA Sleep Score, a measure of sleep quality from 1 to 100 based on five factors, reveals stark inequalities among certain groups. The LGBTQ+ community (57), financially insecure individuals (54), people with disabilities (56), and women with young children (59) score far below the global average (63). People who share bedrooms with multiple individuals also sleep worse than those who sleep alone or with a partner.
Material Matters
The study reveals that material and environmental factors significantly influence the quality of sleep we experience. Most people are satisfied with their bedding, sleepwear, bedroom storage (70%), and room temperature (72%). A clutter-free space also plays a crucial role, with 66 percent of respondents stating that a tidy room improves their sleep.
About This Report
One of the largest sleep studies ever undertaken, the report conducted by GlobeScan for IKEA surveyed 55,221 participants across 57 markets, with fieldwork conducted between 13th August 2024 and 20th September 2024. The report provides new insights into global sleep habits and reflects IKEA’s vision to help create a better everyday life for the many people.
For further information, please contact:
- Ingka Group Media Relations
press.office@ingka.com
+46 (0) 709 936376 - GlobeScan
Caroline Holme, Executive Director
caroline.holme@globescan.com
