Sustainability in the USA Report

This report offers a timely snapshot of how American views on sustainability may be shifting – and just as importantly, where they remain steady. As companies navigate increasingly complex expectations, these insights provide a valuable guide to what matters most to the American public right now.​

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A GlobeScan Snapshot of Enduring Values and Evolving Expectations

In our decades of work on sustainability, ​we have rarely encountered such elevated uncertainty in the operating environment – ​a feeling echoed by many sustainability professionals today. In board rooms around the world, many are wondering what has changed, and what has not, on this agenda. ​

Key report insights include:

• Resiliency of foundational values: Foundational concerns and values that Americans have held around environmental and social issues have remained constant during recent political and economic changes in the country. The resilience of these values suggests that societal opinion, one of the most important underpinnings of the transition to sustainability, remains intact.
• Americans want companies to lead responsibly: The American public is highly supportive of companies speaking out on a number of sustainability and social issues. Companies with the savvy and conviction to meet consumer expectations can be more vocal around these issues and potentially improve brand trust. 
• A large opportunity remains for the sustainability-driven marketplace: GlobeScan’s research shows that Americans remain interested in sustainable product offerings and that opportunity remains for companies and brands to give ​American consumers more access to products and services that align with their values.

American public opinion and consumer attitudes and behaviors on sustainability remain remarkably resilient since the election of President Trump and all the attendant economic and political machinations. Americans continue to be as engaged and concerned about things like climate change and DEI as they were before, suggesting that expectations for sustainability remain fully intact.

Chris Coulter

CEO of GlobeScan

About the Research

To better understand the current moment, we conducted a flash poll of 1,000 consumers in the United States from March 25th to 28th 2025, updating the key public opinion and consumer indicators we last measured in the summer of 2024.​

GlobeScan Radar is a global public opinion research program of evidence and insights that helps influential organizations understand their material issues, societal trends, and public expectations.