We are rapidly approaching a climate tipping point where soon half the global population will likely feel they are greatly personally affected by climate change.
Over four in ten consumers globally now say they want to make major changes to how they live from both a health and environmental perspective
Perceived high cost is holding back large proportions of consumers from making the changes needed to live a healthy and sustainable lifestyle.
New findings from the 2023 Healthy & Sustainable Living consumer research program show that we are rapidly approaching a climate tipping point where it is likely that half of the global population will feel they are greatly personally affected by climate change.
North Americans and Europeans express the least interest in switching to plant-based food and are currently the least likely to say they follow vegetarian diets. The largest gaps between interest in plant-based eating and current habits can be seen in the Latin American countries surveyed.
And how brands can help break the disastrous cycle. The culture of unconscious consumption may finally be shifting. Conversations around sustainability have become mainstream, forcing retailers across categories to rethink their approaches to sustainability. The recent GlobeScan Healthy & Sustainable Living report finds there is strong interest in sustainable shopping, particularly among Gen Z consumers. When compared to baby boomers plus, Gen Z in the U.S. is significantly more interested in buying products secondhand (71% versus 34%), bringing their own … “Report: Inside Gen Z’s Conflicting Passions for Both Sustainability and Shopping”
As South Africans continue to experience frequent power outages, over three-quarters of South Africans (77%) believe the use of renewable energy will probably or definitely become widespread in the next decade. The energy crisis in South Africa has resulted from aging power infrastructure, mismanagement of the state-owned electricity company, and a lack of investment in new power generation capacity. However, most South Africans are optimistic that the country can soon turn to renewable energy sources such as wind and solar. … “Insight of the Week: 77% of South Africans Believe Renewable Energy Use Will Be More Common in the Next Decade”
Across the 31 countries surveyed, nearly half of people (47%) at least somewhat agree that environmental problems are negatively affecting their health. People in the Global South are experiencing the highest rates of negative health impacts from environmental issues, particularly in Egypt and India where air pollution is often severe in urban areas. Globally, people living in cities and those under 30 years old are particularly likely to “strongly agree” that their health has been negatively affected by environmental issues. … “Insight of the Week: People in Egypt and India Report Highest Rates of Negative Health Impacts from Environmental Issues”
Consumers in the African, Middle Eastern, and Latin American markets surveyed are significantly more likely than those in Europe and North America to say that social media influences them to become more environmentally friendly. Looking at age groups, the younger people are, the more likely they are to claim that social media influences their behavior in this area. Note for country list: Africa / Middle East markets include Egypt, Kenya, Nigeria, Saudi Arabia, and South Africa; Latin America markets include Argentina, Brazil, … “Insight of the Week: Social Media Is More Likely to Influence Consumers in Emerging Markets to Live Sustainably”
Around the world, younger generations are much more likely than older ones to feel guilty about their negative impact on the environment. This highlights a significant generational gap among consumers and suggests that younger and rising generations may have higher expectations of brands to help reduce impacts on the environment. Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)