One of the most challenging aspects of sustainability continues to be how to best engage and mobilize consumers in sustainable living. In a three-part series of webinars, we dove into key findings from our latest global consumer insights research on healthy & sustainable living and exploring how brands can play a role in inspiring consumer action and behavior change. We invite you to watch the recordings below, which feature a great line-up of speakers from Akatu Institute, CVS Health, IKEA, … “Webinar Series | Healthy & Sustainable Living: Engaging Consumers in Sustainability”
Enabling consumers to live more healthy and sustainable lives is not only crucial for our collective future, but also an enormous opportunity for brands to build more trust, loyalty, and engagement with consumers. The Healthy & Sustainable Living global consumer insights research program was launched in 2019 to help companies better understand, engage, and mobilize consumers in this exciting yet challenging area of consumer engagement in sustainability. The 2021 study is the largest yet including over 30,000 interviews across 31 … “Five Consumer Insights to Activate Healthy and Sustainable Living in Asia-Pacific | Report”
The significant challenges that we have collectively faced over the last two years of the COVID-19 pandemic have once again put humanity to the test, and if the start of 2022 is any indication, we will need this resolve to navigate what could be another challenging year ahead. We have re-calibrated over the past 24 months, only to start from scratch and prioritize our personal and professional goals. Living with the changing shades of the pandemic is now a given. … “The Increasing Relevance of Leading a Healthy and Sustainable Lifestyle in India | Report”
Akatu Institute and GlobeScan recently hosted a webinar to explore the 2021 edition of the Healthy and Sustainable Living global consumer insights research program, with a focus on findings for Brazil. At the event, Helio Mattar, President of Akatu, and Álvaro Almeida, Director of GlobeScan Brasil, presented the main findings of the research, which aimed to deepen the understanding of: how the topic of Healthy and Sustainable Living is understood by Brazilian consumers barriers and triggers for best practice behavioral … “Webinar | Healthy & Sustainable Living in Brazil”
Findings from the latest Healthy & Sustainable Living Global Consumer Insights study shows that the public cares more than ever about a range of environmental issues – water pollution, natural resource depletion, climate change, air pollution, and loss of biodiversity. Individuals around the world also feel personally affected by climate change. In addition, people express a strong desire to make changes to the way they live, especially those under age 30, yet there remains a large aspiration-action gap when it … “Report: Despite Record Levels of Environmental Concern Across the World, Large Gap Remains between Aspiration and Action When it Comes to Sustainable Living”
GlobeScan’s latest global opinion research, in collaboration with Akatu Institute, NYU Stern Center for Sustainable Business, CVS Health, IKEA, Levi Strauss & Co., PepsiCo, Reckitt, Visa, and WWF International, and locally in Mexico with Global Compact Mexico, Nestlé, and C&A, shows that many people are keen on healthy and sustainable living, but few are able to execute. People say they need business and government to help, not least by providing products and services that make healthy and sustainable living easy … “Webinar | Healthy & Sustainable Living in Mexico”
In GlobeScan’s 2020 Healthy & Sustainable Living survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. A perfect storm is emerging that points to a growing need for a more circular economy. Read the full article on SustainableBrands.com
Next month, GlobeScan and its growing set of brand partners will conduct their latest annual Healthy & Sustainable Living survey of roughly 30K people across 30 markets to explore consumer motivations, needs and expectations; as well as opportunities for influential organizations to support healthier and more sustainable living. Over the past year, COVID-19 has disrupted lives all around the world. Due to lockdown, our daily habits have changed dramatically in a very short time — but it’s impossible to say … “Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?”
GlobeScan is once again joining forces with a range of committed partners – Akatu Institute, NYU Stern Center for Sustainable Business, CVS Health, IKEA, Levi Strauss & Co., PepsiCo, Reckitt, Visa, and WWF International – to conduct our annual Healthy & Sustainable Living global consumer research study. Building on the insights from the 2019 and 2020 studies, this year’s research across 30 markets will help identify opportunities to close the gap between peoples’ desire to live more sustainably and to … “Purpose-driven Brands and Civil Society Join Forces with GlobeScan to Help Consumers Live More Healthy and Sustainable Lives”
According to the Global Footprint Network, humans are consuming resources at a rate of more than 1.7 times faster than the planet can regenerate them. While there are no simple solutions, this imbalance presents a significant opportunity to enable more sustainable lifestyles. Indeed, finding ways to engage and mobilize 8 billion people to live healthier and more sustainably is arguably one of the great priorities of this Decade of Action as the world works to achieve the UN’s Sustainable Development … “Breakthrough: Seven Unlocks to Scaling Healthy and Sustainable Living | Report”