For decades, well-meaning and erudite social scientists, marketers and their researchers, activists, and advertisers have all been searching for a magic wand. With just one wave, that wand would shift consumers’ choice calculus from socially and environmentally harmful decision making, to instinctive inclinations that would save the planet. They (and we count ourselves at GlobeScan among them) have thus far failed to find it. The reason why? The assumption that consumers would simply do the right thing if presented with morally “better” … “Five Reasons the Time Is Right to Help Consumers Live Healthy and Sustainable Lifestyles”
The Healthy & Sustainable Living study was designed and launched with a range of partners including GlobeScan, IKEA, P&G, PepsiCo, VF Corporation, Visa, Worldwide Brewing Alliance and WWF International to help companies better understand the barriers and enablers of living in a way that is good for people and the planet. The study surveyed 25,000 people across 25 countries to explore current understanding, concerns, expectations, and opportunities to support healthier and more sustainable lifestyles. GlobeScan is hosting a series of … “Healthy & Sustainable Living Webinars & Events”
New research in the United States and across 25 countries reveals significant opportunities for business and government to enable sustainable living for the benefit of both people and the planet. Results from GlobeScan’s Healthy & Sustainable Living Consumer Insights Study 2019 show that many Americans are very concerned about environmental issues and many are interested in leading healthy and sustainable lives, but few are able to do so effectively. People say they need government and business to help, not least … “Consumers Need More Affordable Access to Healthy and Sustainable Living”
New research across 25 countries reveals significant opportunities for business and government to enable sustainable living for the benefit of both people and the planet Just-released global opinion research shows that many people are very interested in leading healthy and sustainable lives, but that there is a broad gap between intent and action. People say they need business and government to help, not least by providing products and services that make healthy and sustainable living easy and affordable. The Healthy … “Report: High Cost and Lack of Support are Key Barriers to More Healthy and Sustainable Living”
25 country study to help identify barriers and opportunities for more sustainable lifestyles May 1st, 2019: A consortium of leading organizations today joined the insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living. The study is a collaborative partnership among GlobeScan, IKEA, P&G, PepsiCo, VF Corporation, Visa, WWF International and others that will survey 25,000 consumers across 25 countries to explore current understanding, concerns, expectations and opportunities to support healthier … “Leading Organizations Launch Global Consumer Study on Healthy & Sustainable Living”