Despite being hailed as the most climate-conscious generation, Gen Z’s commitment to reducing their environmental impact is slipping.
Global research across 31 markets shows that Gen Z feels especially impacted by climate change.
GlobeScan research reveals that American consumers continue to show a strong demand for sustainable products.
Despite the heated political attacks on sustainability and diversity, equity, and inclusion (DEI), the American public stands firmly behind CEO leadership on these issues.
Despite recent political and economic upheaval, American views about climate change have remained remarkably consistent.
While most people believe a shift to renewable energy is likely, optimism varies sharply by region.
A majority of people believe that a shift to renewable energy and electric vehicles will happen within the next decade, but they are much less confident that we will change our individual habits such as eating more plant-based foods or buying second-hand products.
To improve water stewardship and communications, companies need to embrace more transparent, direct disclosure and real impacts in nature that avoid technical, jargon-heavy terms, which are not engaging or credible for most audiences.
To drive effective and impactful water stewardship, companies must prioritize cross-sector collaboration in priority river basins and value chains rather than focusing solely on their own water efficiency.
Strong majority of over 350 experts believe it is extremely important to integrate water stewardship into corporate sustainability initiatives for climate adaptation, nature, and regenerative agriculture.