GlobeScan’s 2025 global survey shows Gen Z leading a generational shift, seeing corruption, inequality, and unemployment as urgent global problems and demanding systemic change.
New research with WWF US reveals that Americans connect most deeply with nature through personal experience and emotion, offering valuable insights for NGOs on how to craft more effective, emotionally engaging campaigns.
85% of people worldwide say companies should urge governments to act on climate change, signaling strong public support for corporate climate advocacy
Global research shows overwhelming support for the green economy, emphasizing the need for fair, effective climate solutions and renewable energy transition.
GlobeScan research suggests that a return to authentic in-person dialogue can help improve stakeholder engagement to build trust and improve sustainability impact
A new segmentation of global sustainability experts reveals four distinct mindsets, underscoring the need for integrated business strategies that bridge divergent expectations and foster trust.
With treaty negotiations stalling, expert skepticism over a Global Plastics Treaty’s feasibility has been validated. Public concern, especially about microplastics and chemicals in the body, remains high, creating an urgent need for brands to lead on plastic reduction.
Our global survey shows that experts favor government incentives such as green subsidies and carbon pricing over compliance-based approaches to accelerate sustainability.
Experts are split on AI’s sustainability potential, with optimism highest in Asia-Pacific and Latin America, and lowest in North America and Europe.
Sustainability experts reveal the ten most impactful business actions to drive change over the next five years – focused on innovation, scalability, and strategy.