GlobeScan research shows public opinion moving beyond growth at any cost, with growing support for balancing economic prosperity and environmental protection.
A new GlobeScan study shows that public perceptions of AI companies’ performance on fulfilling their societal responsibilities vary widely across countries and often diverge sharply from views of technology companies overall. While AI firms rank relatively well in some markets, they lag significantly in others, including in Western economies such as the USA, the UK, France, Canada, and Australia, highlighting fragile and highly conditional public trust.
GlobeScan global survey finds that agriculture, technology, healthcare, and food lead in societal reputation, while oil, mining, and alcohol rank lowest.
As US emissions authority is rolled back, eight in ten Americans say the government is responsible for addressing climate change, and nearly as many say companies are also responsible.
Public trust is declining across major institutions worldwide. New GlobeScan data show global companies among the least trusted amid a widening confidence crisis.
GlobeScan data show widespread interest in clean technologies such as solar panels and electric vehicles. Despite this momentum, affordability and practicality remain the two most significant barriers to adoption across global markets, underscoring the structural challenges that must be addressed to enable the green transition. Regional patterns also reveal differing levels of cultural acceptance, with Europe and North America showing relatively higher resistance to adoption.
New trend data show that public sentiment toward globalization has remained consistently more positive than negative around the world. Even as senior US officials at the 2026 World Economic Forum questioned traditional globalization models, the global public continues to see net benefits for themselves and their families.
Discover how most people prioritize both health and sustainability, and why this overlap matters for engaging consumers in sustainable living.
Explore GlobeScan’s 2025 research on greenhushing and sustainability messaging. Learn how reduced brand communication is eroding consumer trust and engagement.
Explore where optimism and pessimism about the world’s direction are strongest as we enter 2026. Discover country-level insights that reveal how confidence vs skepticism shapes opportunities for global engagement.