Category: Insight of the Week

Around the world, over eight in ten people want governments to invest more in renewable energies. People are looking to reduce their climate footprint and want governments to invest to help support this transition. People recognize that systemic change is needed alongside individual action to make a meaningful difference, and they want governments and businesses to lead in this change. Source: 2021 IKEA Climate Action Research report

People all over the world are concerned about having clean water, with 63 percent globally saying that water pollution is a “very serious” issue. Concern is particularly high in Latin America, while people in Asia tend to be less concerned. Young people are more worried than those who are older, but concern is high across all demographics, including political orientation. The desire to safeguard clean water is a unifying issue, and broad audiences will likely be receptive to communications around … “Insight of the Week: Latin Americans Are the Most Worried about Water Pollution”

Sustainability experts say companies that are seen as underperforming on climate change will face several challenges to their long-term success. Half of experts feel that the reputational cost of inaction will be significant, highlighting increased attention on corporate climate change commitments among stakeholders and the public. Source: GlobeScan/SustainAbility Survey of over 500 experts representing business, government, NGOs, and academia across 71 countries​

There is strong support from both women and men among those who are aware of the #MeToo movement: 83 percent of women who are aware of the movement support it while 73 percent of men who are aware support it. Younger people are particularly supportive, especially Gen Z. Together with Millennials, these consumers also have high expectations for brands to support #MeToo. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)

Unequal treatment of women is seen as a “very serious” issue by 43 percent of people globally, but attitudes vary widely across countries and regions. While Latin Americans tend to be the most concerned with gender inequality, people in East Asia and Russia show far less concern. Younger generations are also much more sensitive to the issue, and women are significantly more concerned than men. Gender inequality is clearly not viewed the same way across regions or demographics, requiring different … “Insight of the Week: People in Latin America and Africa / Middle East Are Most Concerned with Unequal Treatment of Women”

Most consumers around the world say they want to know how products they buy affect nature and wildlife. Interest decreaseswith age, with Baby Boomers and older consumers showing relatively less interest. This shows that consumers are receptive to communications around the impacts of their purchasing decisions when it comes to nature and wildlife. Brands may want to develop more communications around this theme, particularly in engaging younger consumers. Source: GlobeScan Healthy & Sustainable Living Study 2021 (survey of 30,000 people … “Insight of the Week: Strong Interest across Generations about Product Impacts on Wildlife and Nature”

Among those who work at large companies, employees who self-identify as ethnic/racial, religious, or LGBTQI+ minorities are much more likely to have felt excluded at work compared to the total population. This is an important signal for businesses to pay more attention to diversity, equity, and inclusion as part of ongoing efforts to build productive, engaged, and successful workforces – especially during these challenging times (Great Resignation, generational demands for purposeful business, etc.). Source: GlobeScan Radar Report 2021 (survey of 30,000 … “Insight of the Week: Most Minority Employees Have Felt Left Out in the Workplace”

Racial justice is important to people around the world, and young people in particular – not only in the USA but globally – expect companies to take a strong position. Nearly three-quarters of people who are familiar with the Black Lives Matter movement (BLM) say companies and brands should at least “somewhat” support it. This proportion increases to 85 percent among Gen Z. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)

Black Lives Matter has captured the attention of people across the world. Awareness is highest in North America where the movement began, but there is also broad awareness in other regions, particularly Africa / Middle East and Europe. Over seven in ten people globally (72%) who are aware of Black Lives Matter support the movement. Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)

In key markets, more people are avoiding single-use plastic than they were two years ago. This suggests consumers are paying more attention to plastic when shopping: single-use plastic in or on products has an impact on what people choose to buy. As consumer consciousness around plastic grows, companies will face more pressure to adopt plastic alternatives and circular solutions. Source: GlobeScan Healthy & Sustainable Living Study 2021 (survey of 30,000 people in the general public in July 2021)