Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle By Generation, Average of 27 Markets, 2020 Younger people look to influencers for inspiration to be environmentally friendly. Those belonging to younger generations are much more likely than older generations to say that they are frequently inspired by online influencers or celebrities promoting more sustainable lifestyles. On average across 27 markets surveyed in GlobeScan’s Healthy & Sustainable Living study, almost three-quarters (72%) of Gen Z respondents … “Insight of the Week: Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle”
Most Important Priorities for Corporate Affairs Professionals 2020 Building trust and protecting reputation is a key priority. Crafting and/or delivering on a sustainability strategy through effective stakeholder engagement in order to protect reputation and build trust with stakeholders are three of the top four priorities of Corporate Affairs professionals. Being transparent about reporting on ESG goals completes the top four priorities. Although listed as individual priorities, all four revolve around trust building with stakeholders. Notes: Question wording: Could you name … “Insight of the Week: Most Important Priorities for Corporate Affairs Professionals”
Consumer Purchasing Behaviors: EU* vs USA “Extremely” and “Very Interested,” 2020 European and American consumers differ in their interest in sustainable shopping behavior. Europeans are more interested than Americans in some key sustainable consumption behaviors, including being keener on prioritizing durability, recycled materials, responsible brands, and third-party certification. Differences are largest in terms of third-party certifications, with fewer than half of US consumers expressing interest compared to nearly six in ten European consumers. Notes: * Includes: France, Germany, Italy, Spain, … “Insight of the Week: Consumer Purchasing Behaviors: EU vs USA”
Priority for Post-COVID-19 Economic Recovery Global Public Opinion, 2020 There is strong public support to build back better in the wake of the COVID-19 pandemic. Majorities in 16 out of 27 markets surveyed say they would prefer to see a restructuring of the economy that addresses challenges like climate change and inequality, rather than simply getting the economy back to normal as soon as possible. Younger generations and those with higher education are more supportive of building back better, as … “Insight of the Week: Priority for Post-COVID-19 Economic Recovery”
Most Recognized NGO Sustainability Leaders % Experts, Total Mentions, Unprompted 2020 The World Wildlife Fund continues to lead as the most recognized NGO advancing global sustainable development among sustainability professionals across 71 countries across the world, with a sharp increase in positive perceptions since 2019. Greenpeace keeps a stable second position, driven particularly by strong recognition among European and Latin American experts. World Resources Institute is also increasingly pointed to as a leader, especially in North America. Notes: Question wording: … “Insight of the Week: Most Recognized NGO Sustainability Leaders”
Most Recognized Corporate Sustainability Leaders % Experts, Total Mentions, Unprompted 2020 Unilever, Patagonia and IKEA once again hold the top three positions among the most recognized corporate sustainability leaders according to sustainability professionals. Microsoft and Ørsted enter the top ten this year. Natura &Co and Tata are the only companies based outside of Europe and North America to appear on the list of the highest-ranked companies. Notes: Question wording: What specific companies do you think are leaders in integrating sustainability … “Insight of the Week: Most Recognized Corporate Sustainability Leaders”