As COP30 in Brazil nears its conclusion, new research shows that climate change, poverty, and conflict are the most urgent global challenges, and why progress may be harder without integrated solutions.
Most people worldwide want their governments to take bold action at COP30, with Latin American countries, especially Brazil, showing the strongest support for ambitious climate targets.
Support for the green transition is strongest in the Global South, where people show high willingness to make personal sacrifices for a sustainable future.
Most people support the green transition but prefer easy actions like recycling over costly sacrifices such as paying higher taxes or downsizing their homes.
Nearly half of people worldwide expect climate change to harm their health within five years – more so than their financial situation – making personal health and wellbeing a powerful entry point for renewed climate engagement.
Discover how emotional responses to climate change differ globally and why tailored communication is key to driving environmental action.
GlobeScan’s 2025 global survey shows Gen Z leading a generational shift, seeing corruption, inequality, and unemployment as urgent global problems and demanding systemic change.
New research with WWF US reveals that Americans connect most deeply with nature through personal experience and emotion, offering valuable insights for NGOs on how to craft more effective, emotionally engaging campaigns.
85% of people worldwide say companies should urge governments to act on climate change, signaling strong public support for corporate climate advocacy
Global research shows overwhelming support for the green economy, emphasizing the need for fair, effective climate solutions and renewable energy transition.