Unilever, Patagonia, Interface, IKEA, Tesla, Nestlé and Natura are among the top-rated global leaders on sustainability 7 JUNE 2016 – Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands. The Sustainability Leaders Survey tracks expert opinions on the evolution of the sustainability agenda for two decades, along with … “Communicating Purpose Through Brand Among Top Drivers Of Corporate Leadership: New Poll Of Experts”
NEW YORK, 6 June 2016 – A new global study by BBMG and GlobeScan finds that the world’s Aspirational consumers are on the rise, yet half cannot name a single purposeful brand. Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most likely to “support companies and brands that have a purpose of making a positive difference in … “Aspirational Consumers Are Rising. Are Brands Ready to Meet Them?”
China, Germany, UK top index measuring public acceptance of refugees; Russia bottom Globally, 1 in 10 would let refugees stay in their home, 3 in 10 in their neighbourhood Call on World Humanitarian Summit to back “Global Compact” for helping refugees 19 MAY 2016 – The vast majority of people (80%) would welcome refugees with open arms, with many even prepared to take them into their own homes, according to a global survey commissioned by Amnesty International. The new Refugees Welcome … “New “Refugees Welcome Index” Shows Government Refugee Policies Out Of Touch With Public”
Download the Full Report (PDF) 27 April 2016 – For the first time in 15 years of tracking by GlobeScan, findings indicate that nearly one in two people (49%) surveyed across 14 tracking countries see themselves more as global citizens than citizens of their country. This sentiment is being driven by citizens of large emerging economies, according to a new poll for the BBC World Service. The poll, conducted by GlobeScan among more than 20,000 people worldwide between December 2015 and … “Global Citizenship A Growing Sentiment Among Citizens Of Emerging Economies: Global Poll”
Aid organisation reveals that millions of the world’s poorest children are being denied life-saving services because of who they are and where they live; Charity launches new campaign to reach ‘every last child’ APRIL 26, 2016 – Almost 40 per cent of adults worldwide were discriminated against as children because of their gender, ethnicity or religion, a disability or simply because of where they live, a new global survey in 18 countries on discrimination by Save the Children has revealed. As … “Four In Ten Adults Worldwide Claim Their Childhoods Blighted by Discrimination”
LONDON, 18 March 2016 – Early results from the MSC’s latest survey of more than 16,000 seafood consumers show that more than half (55%) doubt that the seafood they consume is what it says on the packet. Across the 21 countries surveyed, 65% of those purchasing seafood say they want to know that their fish can be traced back to a known and trusted source, with six in ten (63%) saying they look to ecolabels as a trusted source of … “New Research Reveals Levels of Consumer Trust in Seafood Labelling”
26 November 2015 – Global public concern about climate change has declined over the past six years, especially in industrialized countries, and support for national governments leading on ambitious climate targets at next month’s Paris Climate Conference is down from levels measured prior to the 2009 Copenhagen Summit. Less than half (48%) of citizens living in industrialized countries (OECD members) now rate climate as a “very serious” problem, down from 63 per cent in 2009. Interestingly, a higher percentage of citizens … “Wealthy Countries Less Concerned about Climate Change: Global Poll”
Technology and consumer companies dominate the global ranking of corporate leaders; renewable energy and technological innovation seen as key drivers of leadership on climate change LONDON, 12 November 2015 – Experts predict that business will be key to the success of climate change action post-COP21 Summit in Paris next month, according to the findings from a new study exploring leadership on climate change. Whilst a significant majority (92%) of experts are confident that the UN conference on Climate Change will result … “Experts Confident that COP21 Will Lead to an International Agreement, Predict that Business Will Be Key to Its Implementation Post-2015”
LONDON, 10 November 2015 – Doug Miller, president of the GlobeScan Foundation, today launched his new book “Can the World be Wrong?” which lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. It goes on to outline the future these trends suggest. The book’s launch event today in London included reactions and observations from John Elkington, Chairman of Volans, who wrote the book’s Foreword; pollster Robert Worcester, founder of MORI (now … “New Book Launched: “Can The World Be Wrong?” Where Global Public Opinion Says We’re Headed”
Despite profound economic, political and social challenges around the world, a rising generation of Aspirational consumers is optimistic about the future and sees brands and free market capitalism as a force for positive change, finds a new global study by BBMG and GlobeScan.