Webinar | Helping Canadian Consumers Make More Sustainable Choices During Tough Economic Times

Globally, knowledge of all ethical and responsible product labels increased from 76% to 82% between 2021 and 2023. In Canada, overall awareness of the Fairtrade Mark is up 15 percentage points from 2021, from 42% to 57%, with trust increasing to 85%. This demonstrates that consumer awareness of ethical labels is continuing to rise as consumers increasingly look to brands and retailers to provide ethically sourced products. Add to this that nearly six in ten Canadians are willing to pay … “Webinar | Helping Canadian Consumers Make More Sustainable Choices During Tough Economic Times”