Brenda has 15 years’ experience in brand strategy and marketing communications in Greater China and Asia. She has worked with numerous blue-chip and SME companies across different industries providing insight and advice on commercial and strategic brand issues and opportunities. Her experience covers both consultancy and client-side roles, including B2B and B2C.
Currently based in Hong Kong, Brenda holds an MBA from the Hong Kong University of Science and Technology and an International Sustainable Business (Advisory) qualification from IASE. In recent years Brenda has developed a passion for ESG issues in general as well as for market insight, communications, and stakeholder engagement programs in particular. She is highly motivated by helping to improve the contribution of business to a more sustainable and balanced future for society, the environment, and the economy.