James leads GlobeScan’s San Francisco office where he works in partnership with leading organizations, helping them understand and engage with their stakeholders, and advising them on strategies to build trust and drive long-term value for themselves and society. James has two decades of experience providing strategic insight and advice to a diverse roster of clients. Recent clients include The Walt Disney Company, the Bill and Melinda Gates Foundation, HP, eBay, AT&T, Clorox, TB Alliance, PG&E, Intel and VMware. James joined … “James Morris”
Tove leads evidence‑led research and advisory work at GlobeScan, focused on enabling behaviour change through a deep understanding of consumer values, motivations, and barriers. She works closely with global teams and partners to support organisations across GlobeScan’s Consumer Engagement and Sustainable Living offerings, including consumer attitudes and behaviour research, insights for product and programme design, message and campaign testing, and thought leadership. She was a core architect of GlobeScan’s Healthy and Sustainable Living research programme at its launch in 2019 … “Tove Malmqvist”
Based in our London office, Tom joined GlobeScan in 2024 having previously held a role as the ESG Lead at a Workforce Management Solutions business following completion of his Masters in Sustainable Development. With a particular interest in utilising data to build towards a future where we reduce our impacts and live within our planetary boundaries. On top of his Masters qualification, Tom holds a BSc in Oceanography from the University of Southampton and is keen to drive the sustainable agenda within consumer brands.
Karl is a purpose-driven professional with over a decade of experience advancing sustainability and social impact across Asia. As Director at GlobeScan Singapore, he brings a unique blend of ESG expertise, behavioral science, and cross-sector advisory experience to help clients navigate complex challenges and drive meaningful change. Prior to joining GlobeScan, Karl led the Impact & Strategy practice at an award-winning social enterprise and held managerial roles at a leading philanthropic foundation and a global consulting firm. He holds an … “Karl Lee”
Christine is based in GlobeScan’s San Francisco office and has worked with a wide range of global organisations including McDonald’s, Fairtrade International, the Walt Disney Company, and Cisco, among many others. Christine most enjoys helping clients respond to stakeholder expectations on issues that relate to sustainability and corporate reputation. In addition, she has led on global consumer engagement studies and has a strong understanding of today’s ethically-driven consumer landscape and trends. Prior to joining GlobeScan, Christine was a sustainability analyst … “Christine LaMontagne”
Aniko joined the GlobeScan London office in 2022 with solid experience in designing and managing both qualitative and quantitative research projects among the general public, and a variety of stakeholder audiences. Over her years in market research, she has covered a wide range of issues such as ESG, the future of mobility, and wildlife protection. Aniko thrives on providing useful strategic insight and recommendations to her clients.
Dr. Kritski is GlobeScan’s chief methodologist, and is involved in the fundamental design and analysis of all major projects. Eugene has 20 years of experience in international public opinion, marketing and stakeholder research. He has expertise in both quantitative and qualitative methodologies with a specific knowledge of cross-cultural study design and implementation. He is the author of several books and research papers, and a frequent speaker at professional forums. Dr. Kritski has taught research methodology to graduate students at The … “Dr. Eugene Kritski”
Based in our Toronto office, Henrietta provides administrative support to our C.O.O. and all GlobeScan’s team members around the world. A recent graduate of Seneca college, Henrietta joined GlobeScan in 2020. She is fluent in English and Hungarian.
Idit is a Brazilian/Israeli who joined GlobeScan’s Sao Paulo office in 2020. She brings 15 years of experience in research, strategy, and innovation in senior roles, across international B2C and B2B companies. Skilled in both quantitative and qualitative methodologies, her work has covered a wide range of sectors including food and beverage, financial services, pulp and paper, personal care, beauty, and pharmaceutical.. Idit holds a postgraduate degree in Market Research and a bachelor’s degree in Business Management and is fluent … “Idit Jankelovicius”
Caroline leads GlobeScan’s team in London, working with our European clients, including some of the world’s most influential brands. She has more than two decades of experience in stakeholder and consumer consultations, covering topics relating to reputation, sustainability and purpose. She regularly briefs organisations on business and society trends and implications. Caroline specialises in helping organisations develop and implement effective stakeholder and consumer engagement strategies and pioneered GlobeScan’s very first online collaboration forum, in 2012, with Unilever. Based in London, … “Caroline Holme”