Based in São Paulo, Marina joined GlobeScan in 2025 after contributing as an independent contractor in 2022 and 2024. She has worked on materiality assessments, reputation, consumer insights, MEL frameworks and qualitative research. Her experience spans the fields of innovation and organizational development, regenerative economy, and transformative business models. Holding dual degrees in Architecture and Urbanism and Accounting from the University of São Paulo (USP), Marina is passionate about participatory processes and co-creation, leveraging collective intelligence to build resilient systems … “Marina Florez”
Based in Toronto, Alana joined GlobeScan as Marketing Coordinator in 2022. Alana is a digital marketing specialist. Her passion in market research and content creation is foundational to her ability to develop creative forms of digital media. She holds a BA in Media Information Technoculture and Geography from Western University. Alana is responsible for creating thought leadership materials to aid in the communication of GlobeScan’s mission and service offerings. She is passionate about using her skills in videography and content … “Alana Duval”
Femke has two decades of experience helping global organisations navigate the social contract between business and society. She leads teams focused on enhancing organisational reputation, brand positioning, and sustainability , applying her expertise gained from her corporate accounts such as McDonald’s, PepsiCo, Anglo American, De Beers, Johnson & Johnson, Citi, and Scotiabank, and multilateral clients such as the International Monetary Fund (IMF) and the International Development Research Centre (IDRC). Femke is a stakeholder intelligence specialist, focused on identifying the best … “Femke de Man”
Based in the London Office, Curran brings with him a cross-cultural and international perspective having worked at several embassies representing South Korea and New Zealand Mission to the WTO and United Nations. He has lived in the UK, US, Cyprus, New Zealand, and Japan. He is skilled in both qualitative and quantitative market research from his work in the Fintech industry. Curran studied International Relations for his BA in Kyoto-Japan, received his MA in Economy, Risk and Society from the … “Curran Cunningham”
Francis has been with GlobeScan since 2010 and leads on proofreading and quality control for our reports and presentations. Recent projects he has worked on include our annual Radar survey, as well as reports for corporate, non-profit and multi-lateral clients. He has 25 years of proofreading and production experience in print and digital publishing across a wide range of fields including legal, academic, education, advertising and financial reporting.
Chris works with leadership organizations to help them better understand and respond to shifting stakeholder expectations, build trust with key constituencies and exert greater influence in shaping the future. Chris has two decades of experience in providing evidence-based counsel in the areas of reputation, purpose and sustainability. He is passionate about building trusted and recognized leadership for GlobeScan’s clients. He holds an MA in International Affairs and has substantive international experience having lived in North America, Europe and Asia. Chris … “Chris Coulter”
Chris works with leadership organizations to help them better understand and respond to shifting stakeholder expectations, build trust with key constituencies and exert greater influence in shaping the future. Chris has two decades of experience in providing evidence-based counsel in the areas of reputation, purpose and sustainability. He is passionate about building trusted and recognized leadership for GlobeScan’s clients. He holds an MA in International Affairs and has substantive international experience having lived in North America, Europe and Asia. Chris … “Chris Coulter”
Nina joined GlobeScan’s São Paulo office in 2020 as an intern and has since become a valuable member of the team. She graduated from the Pontifical Catholic University of São Paulo (PUC-SP) with a degree in International Relations. Nina is interested in driving positive change through diversity and inclusion initiatives, stakeholder engagement, and a deep understanding of the intricate relationships of consumer behavior. She is committed to delivering research projects that promote a more equitable and sustainable future, by leveraging … “Nina Xavier da Costa”
Gayle joined GlobeScan in 2014 with experience in sustainability, branding, and market research. Gayle works with clients such as SC Johnson, Citi, Maple Leaf and Natura to develop more purposeful strategies and frameworks. Prior to joining GlobeScan, Gayle worked in the development of transformational consumer behavior change programs relating to energy, water, and waste. She holds a Masters in Environmental Studies, and Hon.B.Sc. in Biology.
Based in Toronto, Natalie joined GlobeScan in February 2023. Prior to joining GlobeScan, she has had various sustainability-related internships in different fields in Hong Kong, including risk advisory at a Big Four sustainability team, project coordination at a plastic reduction and marine conservation NGO, and in-house sustainability, marketing, and operation of an urban biodiversity museum. She holds a BSc. in Environmental Management and Technology. Through her school and internships, Natalie has developed qualitative and quantitative research skills in ESG and … “Natalie Cheung”