Our recent polling for the BBC World Service showed a very mixed picture of the state of freedoms today, especially in established democracies following Edward Snowden’s allegations of widespread surveillance by the US Government. In order to better understand how different nationalities and groups rate their freedom, GlobeScan’s Advanced Analytics Team applied some statistical techniques to reveal deeper insights into how perceptions differ across the 17 countries included in our latest poll of 17,000 people. The first analysis we performed … “A Deeper Look at Freedom: How Perceptions Differ Across Countries and Groups”
A number of recent media reports, including in The Economist and Financial Times, have raised the subject of the declining state of our democracy. Some have likened recent actions by so-called “established democracies” as resembling those of autocratic states – such as the recent banning of social media in Turkey and the US government’s blanket on-line surveillance of citizens worldwide. How have all these news reports affected people’s sense of freedom and democracy in this post-Snowden age? Is there a … “Democracy by the Numbers: How Personal Freedoms are Perceived in the Digital Age”
This article was originally published on GreenBiz.com, as part of our Proof Points blog series. 28 March 2014 – Despite a severe drought, Americans don’t seem to notice that water is at low ebb. New GlobeScan Radar survey results show that American concern about fresh water shortages counterintuitively has hit new lows, especially compared to a year ago. The proportion of Americans now saying water shortages constitute a “very serious” issue has declined from more than half (54 percent) in 2013 to just over … “Why Your Business Should Keep Ahead of Public Concern About Water”
This article was originally published on GreenBiz.com, as part of our Proof Points blog series. 21 February 2014 – Who do you trust to interpret data for your business decisions? If you’re a CEO, it may be the members of your executive team; if you’re a mainstream investor, you may look to Bloomberg or the Dow Jones Index to decipher the data on Wall Street. But what if you’re a sustainability professional? With companies producing increasingly transparent sustainability reports, each with extensive … “How Much Do Stakeholders Trust Corporate Sustainability Ratings?”
This article was originally published on GreenBiz.com, as part of our Proof Points blog series. 7 January 2014 – “Materiality” was 2013’s sustainability buzzword. This is largely due to the Global Reporting Initiative’s (GRI) G4 framework, launched in May, that moved the concept of materiality into the heart of sustainability reporting and consequently into the bedrock of sustainability strategy. According to the GRI, material issues are those that have “direct or indirect impact on an organization’s ability to create, preserve or erode economic, environmental and … “New Survey Helps Move “Materiality” Beyond the Buzzword”
We hope you have enjoyed this 6-part blog series exploring best-practice solutions to common challenges of corporate reputation management. As a complement to these blog postings, we have summarized the key points in a brief entitled Building Resilient Corporate Reputations: A GlobeScan Brief on Reputation Best Practice, which is available for download here. To wrap up this series, I’d like to discuss the importance of moving beyond the gathering of stakeholder intelligence to proactively engaging with stakeholders more deeply. This … “Moving from stakeholder intelligence to proactive engagement”
This article was originally published on GreenBiz.com, as part of our Proof Points blog series. 5 December 2013 – To those of us seemingly surrounded by climate burnout and indifference, it is perhaps comforting that important places in the world are experiencing their first big wave of green consumerism. This is the picture that emerges from GlobeScan’s latest 20-country consumer poll that tracks climate concerns and low-carbon behavior. Results show low-carbon consumer behavior is surging in emerging economies such as China, India, Indonesia and Mexico. Asked … “Green Consumers Alive and Well, but Living in Emerging Economies”
In my previous post, we looked at the importance of maximizing value by integrating intelligence streams, and developing an integrated framework that includes key indicators across primary research, secondary research, and media monitoring. The next goal for any corporate reputation strategy is to really go beyond the data and to apply the insights to drive better decision making. While regularly benchmarking and tracking a company’s reputation is a valuable exercise , the simple collection of data and monitoring of … “Are you converting data into true business intelligence?”
This article was originally published by Sustainable Brands on November 13, 2013 Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the … “Can Aspirationals Help Make Sustainable Consumption Cool?”
In my last post, I outlined the importance of gathering stakeholder intelligence from a wide diversity of audiences that can impact your reputation. The aim should be to capture the complexity of the company, starting with the most important markets and audiences, and scaling up over time. In this post, I want to talk about how to maximize value by integrating intelligence streams. With the massive popularity and impact of online and social media, companies need to frequently monitor how … “Are your intelligence streams integrated?”