On Thursday, January 15, GlobeScan’s co-CEO, Chris Coulter, moderated a lively discussion with a number of GlobeScan colleagues who presented our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan drew on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders … “GlobeScan Webinar Recap: Viewpoints for Business in 2015 – Progress and Purpose”
As we did at the beginning of last year, we share our forecasts for key trends in 2015, examine the challenges that these present for business, and anticipate how organizations are likely to respond. This year, we asked four of our Directors – Femke de Man, Caroline Holme, James Morris and Eric Whan – to focus on a single trend they foresee manifesting in 2015. These themes were examined more fully in our January 15 webinar. Reputation: The Inner Game … “Trends on our Radar for 2015”
GlobeScan’s co-CEO, Chris Coulter, will moderate a lively discussion with a number of GlobeScan colleagues who will present our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan will draw on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders and … “Upcoming GlobeScan Radar Webinar: State of the World – Progress and Purpose”
Our annual State of Sustainable Business Survey, conducted with BSR, again provides important insights into the priorities, perceptions and challenges being faced by businesses and the sustainability professionals who work within them. The infographic below highlights just a few of the key findings from this year’s survey. We see that transparency is both a significant challenge for business, but also a highly important tool in helping to improve continuing low levels of public trust in business. This year we also point the … “Infographic on the State of Sustainable Business”
Today, companies find themselves navigating an increasingly challenging world that has been described as volatile, uncertain, complex, and ambiguous. In this challenging context, it is becoming critical for organizations to correctly understand the sentiments of the public – sentiments that can be both ambiguous and easily misread. Our GlobeScan Radar program of evidence and counsel draws upon our database of over fifteen years of tracking of global (20-30 countries) citizen perceptions around business and its role in society. GlobeScan Radar … “GlobeScan Radar Infographic: What Are Key Issues People Worry About?”
In uncertain and volatile times, global organizations need greater insight on how to better manage risks and capitalize on opportunities, build trust with their stakeholders and society, and exert a greater influence in shaping their external context. Faced with these challenges, what can those charged with managing companies and their reputation do to stay ahead of the game? To help equip corporate leaders to take on these challenges, we are publishing 14 sector intelligence reports (covering Automotive, Banking, Beer, Chemical, Clothing, Electricity, Food, IT/Tech, Media and Entertainment, Mining, Oil and Petroleum, Pharmaceutical, Supermarkets, and … “Understanding Views on Business – GlobeScan Radar Infographic and Sector Intelligence Reports”
On Wednesday, June 25th, along with our partners at BBMG, we hosted a webcast titled:The Aspirationals: Shifting Sustainability from Obligation to Desire. We had a lively conversation in which Raphael Bemporad of BBMG, Chris Coulter of GlobeScan, and Jennifer Kho of The Guardian Sustainable Business explored the demographics, psychographics, key sustainability behaviors and brand preferences of the influential Aspirational consumer segment and outlined five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact. Watch Full Recording … “Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire”
On Wednesday, June 11th we hosted a webcast titled: Where the World is Going and How to Navigate its Complexity: A Data-Rich Conversation with GlobeScan and Polecat. Presenters Chris Coulter, CEO of GlobeScan, Yasmin Crowther, Head of Strategic Research at Polecat, and Bronwyn Kunhardt, Managing Director of Polecat, took participants through our perspective of the world via digital and public opinion data. The webinar featured: Insights from GlobeScan’s very recent 24 country public opinion tracking Radar research on trends in trust … “Webinar Recap: Where the World is Going and How to Navigate its Complexity: A Data-Rich Conversation with GlobeScan and Polecat”
On Wednesday, May 14th, along with our partners at SustainAbility, we hosted a webcast on our 20th anniversary survey: The 2014 GlobeScan/SustainAbility Sustainability Leaders Report. Presenters Chris Coulter, CEO of GlobeScan, and Chris Guenther, Research Director at SustainAbility had a lively conversation about which companies our 900+ experts believe are leading the sustainability agenda in 2014. For the fourth year in a row, and by the largest margin yet, Unilever is regarded as the number-one corporate sustainability leader, with 33 … “Webinar Recap: Results of our 20th anniversary GSS Leaders Survey”
Following the release of the 2014 Aspirational Consumer Index, BBMG and GlobeScan today announced they will co-host a free webinar to help companies understand the latest data points and what they mean for driving growth and positive social impact by engaging Aspirational consumers. The webinar will feature Chris Coulter, CEO of GlobeScan, and Raphael Bemporad, co-founder and chief strategy officer of BBMG. Jennifer Kho, U.S. editor for The Guardian Sustainable Business, will moderate. Discovered in 2013, Aspirationals are a powerful new … “Webinar: The Aspirationals: Shifting Sustainability from Obligation to Desire”