Today, companies find themselves navigating an increasingly challenging world that has been described as volatile, uncertain, complex, and ambiguous. In this challenging context, it is becoming critical for organizations to correctly understand the sentiments of the public – sentiments that can be both ambiguous and easily misread. Our GlobeScan Radar program of evidence and counsel draws upon our database of over fifteen years of tracking of global (20-30 countries) citizen perceptions around business and its role in society.
GlobeScan Radar helps equip corporate leaders to better understand the social context in which companies operate across geographies, for example see our Sector Intelligence Reports. The infographic below provides some examples of the insight that GlobeScan Radar provides. Our latest results show perceived vulnerability around issues of crime and violence, as well as economic issues like unemployment, high cost of food and energy, and poverty. Majorities in a number of countries perceive various environmental issues as “very serious,” although the perceived seriousness of climate change along with other issues is in decline. High environmental concern also translates to environmentally conscious consumerism in many key markets.
GlobeScan believes in the value of knowledge sharing, so we encourage you to share these findings with your colleagues, let us know your thoughts in the comments below, or contact us with any questions you may have. And be sure to check out our other Radar infographic on understand views on business.
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Tove Malmqvist | Email | Read Bio
For twenty-five years, GlobeScan has helped clients measure, understand and build valuable relationships with their stakeholders, and to work collaboratively in delivering a sustainable and equitable future. Uniquely placed at the nexus of reputation, brand and sustainability, GlobeScan partners with clients to build trust, drive engagement and inspire innovation within, around and beyond their organizations. www.GlobeScan.com