Global business leaders have been focused on responding to one of the most sweeping set of crises in recent memory. Many leadership lessons will come out of COVID-19. These lessons will form the basis of significant organizational change and inform corporate planning for generations to come. For the time being, many questions remain for sustainability and public affairs / communications executives alike who are seeking to navigate a rapidly changing world: How are expectations toward the role of business shifting … “Global Insights to Help Navigate a Changing World”
One in three fear their favourite fish will be off the menu by 2040 High levels of concern for our oceans are driving a new wave of consumer activism, research for the Marine Stewardship Council reveals, as consumers increasingly ‘vote with their forks’ to safeguard our oceans. The largest survey of its kind involving more than 20,000 people across 23 countries, conducted by independent insights consultancy, GlobeScan, reveals that 6 in 10 seafood shoppers (58%) already made changes to the … “Concern for the Oceans Drives Consumers to ‘Vote with their Forks’ for Sustainable Seafood”
In the wake of COVID-19, many aspects of our daily lives may be forever altered. Emerging from this period in which our normal activities have experienced such a dramatic change with a ‘fresh start’ attitude could allow us to refocus our efforts on healthy and sustainable living. But to do so, we will require a shift in our collective mentality that recognizes the opportunities present in this tumultuous time and applies the lessons learned to less tangible, more long-term threats. … “Looking Ahead to GlobeScan’s 2020 Healthy and Sustainable Living Research Program”
Between the COVID-19 pandemic and Netflix’s hit series “Tiger King,” wildlife trade is occupying our collective psyche at a level never been seen before. The Chinese government has announced that it will crack down on illegal wildlife consumption and outlaw the trade of many species that desperately need an intervention such as this to flatten their own curve — the one that sees some animals’ numbers in the wild dropping to zero. The Vietnamese government has announced it soon will … “How COVID-19 Changes Perceptions of Trade in Wildlife”
April 22, 2020: GlobeScan is joining forces with CVS Health, IKEA, PepsiCo, Visa, Walmart, and WWF International among others to conduct its Healthy & Sustainable Living study to better understand how companies can inspire and enable healthy and sustainable living. Building on the 2019 launch of this ten-year insights program, the consumer research across 25 countries will help identify opportunities to close the wide gap between peoples’ desire to live more sustainably and to what extent brands are helping them … “Purpose-Driven Brands Partner to Identify Opportunities for Healthy, Sustainable Living with 25-Country Consumer Study”
For decades, well-meaning and erudite social scientists, marketers and their researchers, activists, and advertisers have all been searching for a magic wand. With just one wave, that wand would shift consumers’ choice calculus from socially and environmentally harmful decision making, to instinctive inclinations that would save the planet. They (and we count ourselves at GlobeScan among them) have thus far failed to find it. The reason why? The assumption that consumers would simply do the right thing if presented with morally “better” … “Five Reasons the Time Is Right to Help Consumers Live Healthy and Sustainable Lifestyles”
People in emerging markets are more optimistic about the future and the globalized economy, and are increasingly engaging in ethical consumerism GlobeScan’s research shows that there is a pronounced difference in optimism for the future between people in emerging economies, who tend to be much more hopeful, and those in the OECD countries, where fewer than half believe that future generations will enjoy a higher quality of life than we do today. People in China, India, Indonesia, and Saudi Arabia … “Global South Rising: A GlobeScan Insight Report”
GreenBiz Research, in partnership with GlobeScan, engaged 20 experts from around the world to get their views on the pathway to a more circular economy. The shift to a more circular economy offers a compelling solution to the way the world currently conducts business. Circularity has the potential to change economic systems and help avoid devastating impacts to our climate and society. But circularity cannot happen in a vacuum. Migrating to a circular economy requires systemic change, not only to … “Report: How Consumer Engagement Can Drive Circularity”
As we come to the end of the year, we close out 2019 with a review of our ten most widely read posts of the year. The GlobeScan community gravitated toward our contributions on the Sustainable Development Goals, corporate purpose, transparency, wildlife conservation, sustainable lifestyles, and leadership. We enter the next decade with an energized sense of living our purpose of building trusted leadership to create a better future. We look forward to working together in 2020 to help build … “Best of 2019 Highlights”
… But Worrying Trend Among Travelers Grows Beijing, China – Nearly two years after China imposed a historic ban on domestic ivory trade, consumer demand for elephant ivory appears to be stabilizing at reduced levels and support for the ban remains strong. However, consumers who regularly travel outside mainland China and a group dubbed “diehard buyers” continue to express a strong desire to buy ivory. World Wildlife Fund’s (WWF) third annual survey, Demand under the Ban – China Ivory Consumption Research … “Chinese Consumer Demand for Ivory Remains Down Two Years After Ban”