Social and Environmental Values Increasingly Drive Consumers’ Choices, According to New Research

Nearly nine in ten people who recognise the Fairtrade label trust it, compared with much lower trust in companies’ self-reported sustainability performance People are paying more attention than ever to the conditions behind the products they buy as a way to make a difference in the world, according to new research findings released by GlobeScan and Fairtrade International today. Conducted by GlobeScan in 15 countries and reaching more than 15,000 people, the consumer survey points to everyday shopping choices as … “Social and Environmental Values Increasingly Drive Consumers’ Choices, According to New Research”

Report & Webinar | Radically Better Food

4 Imperatives for Regenerative Brands Over the past year, our relationship with food has been transformed in ways that many of us have never known. We’ve become reacquainted with our kitchens during the lockdown. We’ve learned just how fragile our food supply chains are. And new insights on issues from food insecurity and injustice to the environmental impact of how we eat have us reconsidering our relationships with food and the brands that deliver it to our plates. To help … “Report & Webinar | Radically Better Food”

Insight of the Week: Strong Support for Government Efforts to Reduce Future Pandemics through Ending Deforestation

Strong Support for Government Efforts to Reduce Future Pandemics through Ending Deforestation Consumers in China, Myanmar, Thailand, the U.S., and Vietnam, 2021 As human activities such as deforestation increase the risk of disease transfer between animals and humans, an overwhelming majority of people in China, Myanmar, Thailand, Vietnam, and the U.S. support government action to curb this destructive practice. Identifying and capitalizing on public support for measures helps drive policy change. Given the strong support for preserving forests, there is … “Insight of the Week: Strong Support for Government Efforts to Reduce Future Pandemics through Ending Deforestation”

Consumption of Wildlife Drops Almost 30% Over Perceived Links to Pandemics Like COVID-19

WWF survey also finds overwhelming public support for action on key drivers of pandemics and nature loss’ 24 May 2021 – As the World Health Assembly opens today against a backdrop of continued suffering caused by the COVID-19 pandemic, nearly 30% of people surveyed across China, Myanmar, Thailand, Viet Nam and the United States say they have consumed less or stopped consuming wildlife altogether because of the health crisis. More specifically, 28% among those surveyed in China consume less wildlife … “Consumption of Wildlife Drops Almost 30% Over Perceived Links to Pandemics Like COVID-19”

Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

In GlobeScan’s 2020 Healthy & Sustainable Living survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. A perfect storm is emerging that points to a growing need for a more circular economy. Read the full article on SustainableBrands.com

Webinar | Public Perceptions about Pandemics and Their Links to Nature

On May 24, WWF and GlobeScan released the results of the most comprehensive research to date in the US and Asia on public understanding and perceptions about pandemics and their connection to wildlife trade and deforestation. Given COVID-19’s origin as a zoonotic disease – one that spreads from animals to humans – people’s perceptions and behavior around the purchase of wild animals as food, pets and luxury items are of particular interest to monitor during this time. In early 2021, … “Webinar | Public Perceptions about Pandemics and Their Links to Nature”

Insight of the Week: Significant Drop in Ivory Consumption Shows Potency of Governmental Action and Social Marketing

Significant Drop in Ivory Consumption Shows Potency of Governmental Action and Social Marketing Ivory Purchase in Past 12 Months, Chinese Consumers, 2017–2020 The ivory ban implemented in 2018 led to a significant drop in ivory purchase in China, which declined 17 percentage points from 2017. In the past year, just 12 percent of Chinese consumers claim to have purchased ivory. These latest declines are likely the result of effective public campaigns to end ivory purchases. This example highlights the impact … “Insight of the Week: Significant Drop in Ivory Consumption Shows Potency of Governmental Action and Social Marketing”

Insight of the Week: Young Consumers Are More Willing to Engage in the Sharing Economy and Circular Behaviors

Young Consumers Are More Willing to Engage in the Sharing Economy and Circular Behaviors “Extremely” and “Very Interested,” by Age, Average of 27 Countries, 2020 Globally, younger people are consistently more interested in circular behaviors like using returnable containers for purchases or renting and sharing items. Those over 30 years old are less likely to favor the shared economy model. Consumers across age groups are interested in actions that support circular behavior. They are most interested in activities where retailers help … “Insight of the Week: Young Consumers Are More Willing to Engage in the Sharing Economy and Circular Behaviors”

Demand for Elephant Ivory in China Drops to Lowest Level Since National Ban

Beijing, China – An annual consumer survey of the elephant ivory trade in China finds that demand for ivory continues to decrease since the country banned domestic trade in 2017 and is now less than half of pre-ban levels. Just 18 percent of consumers surveyed intend to purchase ivory in the future, a significant drop from 43 percent pre-ban. World Wildlife Fund (WWF) and research organization GlobeScan, have conducted the largest consumer survey about the elephant ivory trade in China—2,000 people … “Demand for Elephant Ivory in China Drops to Lowest Level Since National Ban”

Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

Next month, GlobeScan and its growing set of brand partners will conduct their latest annual Healthy & Sustainable Living survey of roughly 30K people across 30 markets to explore consumer motivations, needs and expectations; as well as opportunities for influential organizations to support healthier and more sustainable living. Over the past year, COVID-19 has disrupted lives all around the world. Due to lockdown, our daily habits have changed dramatically in a very short time — but it’s impossible to say … “Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?”