Breakthrough: Seven Unlocks to Scaling Healthy and Sustainable Living

According to the Global Footprint Network, humans are consuming resources at a rate of more than 1.7 times faster than the planet can regenerate them. While there are no simple solutions, this imbalance presents a significant opportunity to enable more sustainable lifestyles. Indeed, finding ways to engage and mobilize 8 billion people to live healthier and more sustainably is arguably one of the great priorities of this Decade of Action as the world works to achieve the UN’s Sustainable Development … “Breakthrough: Seven Unlocks to Scaling Healthy and Sustainable Living”

Insight of the Week: Consumers Rate Health, Food, and Tech Sectors Highest on Social Responsibility

Consumers Rate Health, Food, and Tech Sectors Highest on Social Responsibility Performance of Sectors in Fulfilling Their Responsibilities to Society, Net Performance,* Average of 27 Countries, 2020 There is great variability in the reputation of sectors across the economy. Sectors providing essential services are rated particularly highly: Healthcare companies are rated the highest while pharmaceutical companies are a few ranks behind. Agriculture/farming, food, technology, and consumer goods sectors have all been instrumental in meeting essential needs during COVID-19. This highlights a … “Insight of the Week: Consumers Rate Health, Food, and Tech Sectors Highest on Social Responsibility”

Insight of the Week: Women Are Significantly More Likely Than Men to Use Their Buying Power to Make a Difference

Women Are Significantly More Likely Than Men to Use Their Buying Power to Make a Difference ​ Changed Purchase Choices to Make a Difference on Issues By Gender, Average of 27 Countries, 2020 GlobeScan’s data consistently show that women are more concerned about social and environmental issues and are more likely to use their power as consumers to address these concerns. Data show that females are significantly more likely than males to say they have changed their purchasing choices in … “Insight of the Week: Women Are Significantly More Likely Than Men to Use Their Buying Power to Make a Difference”

Insight of the Week: Significant Opportunities for Plant-Based Alternatives to Real Meat, Especially in Asia and Latin America

Significant Opportunities for Plant-Based Alternatives to Real Meat, Especially in Asia and Latin America​ Preference for Meat vs Plant-based by Country, 2020 (Subsample: Meat eaters, representing 91% of the global population) Most meat-eaters globally prefer real meat to alternatives made from plants if price and taste remained equal (59% vs 41%). In seven out of the 27 countries surveyed, majorities say they would prefer plant-based to real meat, including in Argentina, Brazil, China, India, Mexico, Thailand, and Vietnam. Younger consumers … “Insight of the Week: Significant Opportunities for Plant-Based Alternatives to Real Meat, Especially in Asia and Latin America”

Recognizing Leaders: Mahesh Pratap Singh, Flipkart

Flipkart first started operations in 2007, and, since then, has almost single-handedly driven the adoption of e-commerce in India. Starting with books, Flipkart today offers 150 million products across 80+ categories, has a registered customer base of over 300 million, and delivers across all 20,000+ pin codes in India. The levers Flipkart has used to scale the e-commerce industry are innovation and technology. GlobeScan’s India Director Anup Guruvugari spoke with Mahesh Pratap Singh the Head of Sustainability and Social Responsibility … “Recognizing Leaders: Mahesh Pratap Singh, Flipkart”

The ‘Last Mile’ of Consumer Sustainability Behavior

These days, it’s hard to argue that sustainability is a niche consumer interest. A vast majority of consumers worldwide believe we need to consume less, according to research by GlobeScan. More to the point, 57 percent of consumers in that survey were willing to pay more for sustainable products. But only about a quarter of them actually made any sustainable changes to their lifestyle or consumption. So what gives? “There’s this really marked intention-action gap when we’re asking people to … “The ‘Last Mile’ of Consumer Sustainability Behavior”

Insight of the Week: Consumers Believe That Affordability of ​Responsible Products and Services Is Key

Consumers Believe That Affordability of Responsible Products and Services Is Key​​ Preferred Company Actions to Help People and the Environment, ​Average of 27 Countries, 2020​ When asked what companies can do to enable healthy and sustainable living, consumers globally prioritize ensuring affordable yet responsible products. This is consistent across almost all 27 markets surveyed and across all generations, highlighting how pivotal affordability is for consumers to be able to change their behavior at scale. Notes: Question wording: What are the … “Insight of the Week: Consumers Believe That Affordability of ​Responsible Products and Services Is Key”

Webinar | Understanding and Addressing Urban Consumption of Bushmeat in Nigeria

Human contact with wild animals increases the risk of zoonotic disease transmission, and COVID-19, which is believed to have originated from the consumption of wild animals, has shown the world just how serious this can be. However, this is not the first time Nigeria has suffered from past outbreaks of zoonotic diseases with HIV, Ebola and Lassa fever having all affected the country. To establish the level of urban bushmeat consumption in Nigeria and investigate the effects that COVID-19 is … “Webinar | Understanding and Addressing Urban Consumption of Bushmeat in Nigeria”

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”

Our Material Consumption is Soaring, but Earth Cannot Afford Black Friday

Key Messages Three-quarters of European consumers (76%) agree that we need to consume less to preserve the environment for future generations and most say that they would like to spend more time with family and friends (78%) or to spend more time in nature (74%) – activities that do not necessarily involve material consumption For our consumption patterns to stay within planetary boundaries, each European would have to reduce by 80% the amount of natural resources they currently use for … “Our Material Consumption is Soaring, but Earth Cannot Afford Black Friday”