Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. “… the propensity to buy less stuff — or at least thinking more carefully before making purchases — could be here to stay. That is certainly what GlobeScan’s 2020 Healthy & Sustainable Living Study suggests. Carried out in June 2020, the survey looked … “Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season”

Webinar | The Rise of the Conscious Food Consumer: COVID, Climate and Conservation

Every two years, the Marine Stewardship Council (MSC) and GlobeScan conduct one of the largest seafood consumer surveys in the world, engaging over 20,000 consumers in 23 markets. This year’s results show high levels of concern for our oceans are driving a new wave of consumer activism, as conscious food consumers increasingly ‘vote with their forks’ to safeguard our oceans. We recently hosted three webinars across global time zones (see details below) between 10-12 November 2020. In these sessions, we … “Webinar | The Rise of the Conscious Food Consumer: COVID, Climate and Conservation”

Webinar | Going Mainstream: Alternative Meat and Plant Based Drinks

On 23 November 2020 we hosted a webinar to discuss the growing popularity of plant-based products and the fast growing marketing introductions of plant-based meat and beverages. We drew from our global and Asia Pacific research conducted during the height of the COVID-19 pandemic showing that consumers around the world are willing to change their behavior to become healthier and more sustainable. The webinar explored GlobeScan’s Healthy & Sustainable Living study, which was designed and launched with a range of partners … “Webinar | Going Mainstream: Alternative Meat and Plant Based Drinks”

Ivory Consumption Among Chinese Travelers: Preparing for Post-COVID Tourism

Understanding the drivers that lead to travelers purchasing ivory while abroad can help us target our conservation interventions more effectively. COVID-19 has had a huge impact on the travel and tourism industry, with estimates ranging from 60% to 80% decline in international tourism for 2020. In order to make up for this precipitous loss, the sector is preparing for a travel boom once the threat of the pandemic has subsided. “We know very few people have been leaving home this year, … “Ivory Consumption Among Chinese Travelers: Preparing for Post-COVID Tourism”

Webinar | Equality at Home and Work, with IKEA and GlobeScan

IKEA Retail (Ingka Group) and GlobeScan hosted a webinar on 15 October 2020 to explore learnings from our research project on the state of equality in society, the home and at work across the world. In this webinar Peter List, Global Head of Equality, Diversity & Inclusion, IKEA and Caroline Holme, Senior Director, GlobeScan presented insights from our global expert and public opinion research. We also highlighted the next steps in the IKEA journey on equality. We were delighted to … “Webinar | Equality at Home and Work, with IKEA and GlobeScan”

Study Finds People Want to Make Healthy and Sustainable Living Choices but Do Not Know Where to Start

October 7th, 2020: Just-released global public opinion research shows that people all around the world are willing to adopt more sustainable and healthy behaviours, but they do not know where to start. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, opinions, and behaviors linked to more sustainable and healthier lifestyles. The 2020 study was designed with a range … “Study Finds People Want to Make Healthy and Sustainable Living Choices but Do Not Know Where to Start”

Report: Stakeholders Rate Corporate Purpose in Time of Crisis

In the midst of the COVID-19 pandemic and with a spotlight on inequality, expectations for companies are shifting. The current circumstances make for an important test of corporate purpose. In summer of 2020, GlobeScan partnered with the Test of Corporate Purpose (TCP) initiative, a project to assess how purpose-driven companies respond in a time of severe global crises and test if they truly “walk the talk” in delivering value for all stakeholders. This research also explored institutional priorities and performance … “Report: Stakeholders Rate Corporate Purpose in Time of Crisis”

State of the Planet a Worrying Concern for Future Generations

Business leaders are responding to one of the most sweeping crises in recent memory, calling for both empathy and action to guide people through uncertain times. News reports, social media and conversations with loved ones are inundated with information and stories about the impacts and effects of the coronavirus. While we continue to weather this storm, it is important we remember the planet and its population are facing other substantial challenges which simultaneously cry out for our attention. It is … “State of the Planet a Worrying Concern for Future Generations”

Global Insights to Help Navigate a Changing World

Global business leaders have been focused on responding to one of the most sweeping set of crises in recent memory. Many leadership lessons will come out of COVID-19. These lessons will form the basis of significant organizational change and inform corporate planning for generations to come. For the time being, many questions remain for sustainability and public affairs / communications executives alike who are seeking to navigate a rapidly changing world: How are expectations toward the role of business shifting … “Global Insights to Help Navigate a Changing World”

Concern for the Oceans Drives Consumers to ‘Vote with their Forks’ for Sustainable Seafood

One in three fear their favourite fish will be off the menu by 2040 High levels of concern for our oceans are driving a new wave of consumer activism, research for the Marine Stewardship Council reveals, as consumers increasingly ‘vote with their forks’ to safeguard our oceans. The largest survey of its kind involving more than 20,000 people across 23 countries, conducted by independent insights consultancy, GlobeScan, reveals that 6 in 10 seafood shoppers (58%) already made changes to the … “Concern for the Oceans Drives Consumers to ‘Vote with their Forks’ for Sustainable Seafood”