Segmenting the Market Using the 2014 Greendex Data This is the second in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our … “Changing Food Habits: Motivated Greens Greendex Segment”
For the past six years, GlobeScan has partnered with BSR in conducting the annual State of Sustainable Business survey. This survey gleans insights from professionals within BSR member organizations on emerging trends, priorities, and practices across a range of environmental, social, and governance issues. In 2014, for the first time, some of the survey questions were extended to undergraduate and MBA members of Net Impact (read the report). The goal was to measure the ways that current and future sustainability leaders view … “State of Sustainable Business – Perspectives from Current and Future Sustainability Leaders”
Full Report of the BSR/GlobeScan/Net Impact State of Sustainable Business Survey – Perspectives from Current and Future Leaders.
A Study on Sustainability Trends & Business Priorities SAN FRANCISCO, USA – 6 November 2014 – BSR (Business for Social Responsibility), GlobeScan, and Net Impact have jointly released a new industry study which reveals how current and future leaders view the state of sustainable business, including some notable similarities, differences, and emerging trends. Overall, there is remarkable alignment between the perspectives of current and future leaders on the state of sustainable business. Results suggest that prospective business professionals are fairly realistic about the challenges that current sustainability … “Comparing the Perspectives of Current and Future Sustainability Leaders”
Three themes stood out for me in the midst of all the great presentations and discussions on the first day of the Sustainable Brands conference in London. First, we kept hearing about shifts in the relationship between brands and consumers and the opportunities that are opening up for marketers. James Goodman (Forum for the Future) reflected that brands need sustainability and that the relationship with consumers is moving from the linear to the circular. There’s also increasing complexity in channels of influence, … “Opportunities to Reimagine Brand Purpose: 3 Key Takeaways from Day One at Sustainable Brands London 2014”
Our annual State of Sustainable Business Survey, conducted with BSR, again provides important insights into the priorities, perceptions and challenges being faced by businesses and the sustainability professionals who work within them. The infographic below highlights just a few of the key findings from this year’s survey. We see that transparency is both a significant challenge for business, but also a highly important tool in helping to improve continuing low levels of public trust in business. This year we also point the … “Infographic on the State of Sustainable Business”
In early October, some 200 experts met in Berlin to discuss the future of sustainability reporting during the 2nd annual conference of the Reporting 3.0 platform. The statement above set the stage for the first of three discussions around the theme of stakeholder engagement. During my opening remarks I made the case that the premise was missing the point and that it is actually not the reports, but the reporters themselves that do not cut it. They need to change … “Sustainability Reports Don’t Cut It, Or…”
Full Report of the BSR/GlobeScan State of Sustainable Business Poll 2014, released at the BSR Conference 2014.
I had the honour to moderate an insightful and inspiring webinar on October 27 with three diverse and remarkable thinkers, all of whom have recently published excellent books on the topic of enlightened business leadership: Sir Mark Moody-Stuart, Chairman of the Foundation for the UN Global Compact and former Chairman of Shell and Anglo American, and author of Responsible Leadership: Lessons from the Front Line of Sustainability and Ethics. Christine Bader, a visiting scholar at Columbia University,former policy manager at … “On the Front Lines of Progressive Leadership: Lessons Learned for Shared Success”
Sustainable consumer behavior has improved only incrementally, and remains stagnant or has become less sustainable in areas such as transportation, housing and consumer goods, according to the 2014 Greendex survey. Let’s examine some ways that consumers can change their behavior to increase their sustainable consumption. The fifth edition of this Greendex survey detects increasing concern about the environment, together with increasing awareness of human activity as the cause for climate change coupled with growing concern about how a changing climate will worsen people’s … “5 Ways to Whet Consumers’ Appetites for Sustainability”