Highlights report for the 2013 Unilever Sustainable Living Lab: an online moderated dialogue to co-create solutions to sustainability challenges.
Findings from The 2013 Sustainability Leaders: A GlobeScan/SustainAbility Survey.
NEW YORK CITY – 25 April 2013 – A study by The Regeneration Roadmap – a joint project by GlobeScan, SustainAbility, and BBMG – finds that nearly 9 in 10 consumers globally (86%) say “ingredient transparency is extremely important or very important” for companies to address as part of their products, services, or operations, including 88% of consumers in emerging markets and 84% of consumers in developed markets. However, only 57% regularly “check the list of ingredients before purchasing” products, highlighting the gap between interest and action … “Consumers Rank Ingredient Transparency Among Most Important Issues For Brands”
One of the biggest trends in corporate social responsibility at the moment is the partnering of large corporate players with charities and NGOs. Initiatives such as Swiss Re’s work with Oxfam, CARE’s work with Unilever and Save the Children’s collaboration with Procter and Gamble have variously been cited as models for this sort of association. Yet while such partnerships meet approval among CSR professionals, GlobeScan’s research suggests that the public themselves take a more sceptical view. When asked as part … “Despite favourable attitudes among experts, public equivocal about NGO-corporate collaboration”
At GlobeScan, a significant amount of our work is carried out with sustainability practitioners. In our conversations with clients and respondents alike, we see many companies cited as examples of best practice in Corporate Social Responsibility (CSR). In the course of these conversations, it can be easy to lose sight of the fact that vindication of successful sustainability should come in the form of public recognition. As can be seen, significant numbers of survey respondents around the world cannot or … “Large numbers remain unable or unwilling to name a socially responsible company”
This article by Eric Whan originally appeared on GreenBiz.com, as part of our Proof Points blog series. 7 March 2013 – What have the turbulent past few years done for consumers’ behaviors around the environment? With political leadership on the issue notable only by its absence, the issue of whether consumers will ever embrace the sort of behavioral change most experts say is needed to avoid future environmental disaster is becoming ever more pressing. Leadership companies will be those that get into … “How Can Businesses Nudge ‘Stuck’ Consumers to be Greener?”
The past few weeks have seen the food industry in Europe engulfed by a crisis with potentially far-reaching ramifications. A range of processed meals sold by a large number of prominent consumer brands have been found to contain horsemeat instead of beef. The unfolding scandal has exposed the complex multi-country supply chains involved in meat processing and the lack of transparency for the end consumer, and is raising concerns about what the pressure to keep down consumer prices means for … “Will horsemeat scandal challenge Europeans’ relaxed attitude to food safety and quality?”
Click to read the full study On Thursday, February 7, 2013, BBMG, GlobeScan and SustainAbility hosted a special webinar featuring highlights from a new global Regeneration Roadmap study on how consumers are balancing environmentalism and materialism to shape the future of sustainability. A full recording of the webinar is available here Can we shop our way to sustainability? What actually motivates behavior change? What is the role of consumers in shaping a more sustainable economy? Based on the views of 6,224 consumers across … “Webinar on Consumers and the Future of Sustainability”
This article by Sam Mountford was originally published on GreenBiz.com Feb 7 2013, as part of our Proof Points blog series. 7 February 2013 – Environmental concern among the global public is on the wane across a whole range of issues, GlobeScan’s most recent polling finds. But, with no sign that the problems facing the planet are any less severe – quite the reverse – how do we explain this increase in apathy? The trend is certainly stark. GlobeScan tracks public concern on six … “Why We’re Turned Off and Tuned Out to Environmental Crises”
GlobeScan’s four practice leaders sat down to identify key trends to watch out for in 2013 in the areas of reputation, brand, sustainability and engagement. See the top three trends each have identified across GlobeScan’s core areas of expertise. Corporate reputation management, while constantly evolving, is set to undergo even greater changes in the next few years. The following trends are likely to drive this accelerated evolution. Femke de Man Director, Reputation Practice Lead Read Bio | Email Femke … “2013 GlobeScan Practice Area Trends”