GlobeScan Announces Certification as a B Corp

On the back of GlobeScan’s 30th anniversary celebration in 2017, we are incredibly proud to announce that GlobeScan has become a Certified B Corporation. Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. We joined the B Corp movement to support the growth and success of … “GlobeScan Announces Certification as a B Corp”

Shoppers Expect Business And Government To Make Food Fairer

LONDON, UK – 17 August 2016 – A new survey, published today has revealed that the vast majority of British consumers believe it is the responsibility of businesses and the government to make food fair. The research shows 92% of shoppers said food companies should ensure food production is fair and sustainable, whilst 85% said they expected the government to take responsibility for this. Consumers also want the people who grow their food to be protected from unfair trade such as … “Shoppers Expect Business And Government To Make Food Fairer”

Seafood Consumers Put Sustainability Before Price And Brand

New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certification increases consumer trust in brands Awareness of the blue MSC label is 37% amongst all consumers MSC-aware consumers say they will pay a premium of up to 11% for MSC labelled seafood  LONDON, 13 July 2016 – New global independent research has found that sustainability is a key driver for seafood purchase. Across 21 countries overall, sustainability is … “Seafood Consumers Put Sustainability Before Price And Brand”

Generation Fairtrade: Taking Action

Following on from our first and second blogs on young people’s expectations of business and their views on the future for Fairtrade, we take a look at teenagers who are willing to take action to spread the word and get involved in good causes. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in society. Known as “Generation Fairtrade” – because they have grown up with … “Generation Fairtrade: Taking Action”

Recognizing Leaders: Harriet Lamb, Fairtrade International

Harriet Lamb has been the CEO of Fairtrade International since 2012. As Executive Director in 2001-12, Harriet guided the Fairtrade Foundation through a period of staggering growth, with estimated sales of Fairtrade products in the UK growing from £30m to £1.3bn. GlobeScan Director Caroline Holme recently interviewed Harriet to gain insight on the value Fairtrade puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Fairtrade is different from our non-profit and corporate clients in that you sit … “Recognizing Leaders: Harriet Lamb, Fairtrade International”

Generation Fairtrade: Bridging the Trust Gap

As Fairtrade celebrates its 20th anniversary this year, what does the future look like in the hands of the generation who have grown up with Fairtrade? Following on from our first blog on young consumers’ demand for sustainable products and their views on the future for Fairtrade, we switch focus now to look at young people’s expectations of business. The infographic below highlights some of the findings from our recent study with UK teenagers (aged 13-20 years old) focused on the role of companies in … “Generation Fairtrade: Bridging the Trust Gap”

Generation Fairtrade: Looking to the Future

As Fairtrade celebrates its 20th anniversary this month, what does the future look like in the hands of the generation who have grown up with Fairtrade? What is Generation Fairtrade? Generation Fairtrade represents a future cohort of citizens and consumers that have never known a world without Fairtrade and the eco-label movement that Fairtrade sparked. They are used to seeing the Fairtrade mark on mainstream products from Cadbury Dairy Milk to Nestle Kit Kats, from Starbucks lattes to Sainsbury’s basic … “Generation Fairtrade: Looking to the Future”

‘Generation Fairtrade’: UK Teens Care About Ethics, Want Businesses To Act More Responsibly

LONDON, UK – 11 October 2014 – UK teenagers are not the apathetic, self-interested generation they’re often portrayed as – they care about global issues, want businesses to act more ethically, and are willing to take action to bring about change, according to a survey1 commissioned by the Fairtrade Foundation. Dubbed ‘Generation Fairtrade’ – because they have grown up with the FAIRTRADE Mark, which turns 20 this week – more than eight in 10 of the UK teens surveyed (82%) said … “‘Generation Fairtrade’: UK Teens Care About Ethics, Want Businesses To Act More Responsibly”

Shopping Choices Can Make a Positive Difference to Farmers and Workers in Developing Countries

11 October 2011 – Consumers across the world remain firm in their belief that their shopping choices can make a positive difference for farmers and workers in developing countries, according to a new global survey of 17 000 consumers in 24 countries conducted for Fairtrade International by international research consultancy GlobeScan. Six out of ten consumers (59%) feel empowered to make a difference through their shopping choices. This conviction remains as strong as or stronger than at the outset of the … “Shopping Choices Can Make a Positive Difference to Farmers and Workers in Developing Countries”