Nearly nine in ten people who recognise the Fairtrade label trust it, compared with much lower trust in companies’ self-reported sustainability performance People are paying more attention than ever to the conditions behind the products they buy as a way to make a difference in the world, according to new research findings released by GlobeScan and Fairtrade International today. Conducted by GlobeScan in 15 countries and reaching more than 15,000 people, the consumer survey points to everyday shopping choices as … “Social and Environmental Values Increasingly Drive Consumers’ Choices, According to New Research”
Consumer Purchasing Behaviors: EU* vs USA “Extremely” and “Very Interested,” 2020 European and American consumers differ in their interest in sustainable shopping behavior. Europeans are more interested than Americans in some key sustainable consumption behaviors, including being keener on prioritizing durability, recycled materials, responsible brands, and third-party certification. Differences are largest in terms of third-party certifications, with fewer than half of US consumers expressing interest compared to nearly six in ten European consumers. Notes: * Includes: France, Germany, Italy, Spain, … “Insight of the Week: Consumer Purchasing Behaviors: EU vs USA”
One in three fear their favourite fish will be off the menu by 2040 High levels of concern for our oceans are driving a new wave of consumer activism, research for the Marine Stewardship Council reveals, as consumers increasingly ‘vote with their forks’ to safeguard our oceans. The largest survey of its kind involving more than 20,000 people across 23 countries, conducted by independent insights consultancy, GlobeScan, reveals that 6 in 10 seafood shoppers (58%) already made changes to the … “Concern for the Oceans Drives Consumers to ‘Vote with their Forks’ for Sustainable Seafood”
A major survey of seafood consumers across seven countries in Europe, Asia, and North America has found widespread concern about the environmental and social impacts of food, with two thirds (63%) calling for “radical” or “significant” change to feed the world’s growing population. The survey of over 7,000 seafood consumers in Germany, France, The Netherlands, China, Japan, Canada and the USA was carried out by GlobeScan on behalf of the Aquaculture Stewardship Council (ASC) in summer 2019. While it found … “Two Thirds of Seafood Consumers Call For “Radical or Significant” Change to Feed Growing Population”
As we come to the end of the year, we close out 2019 with a review of our ten most widely read posts of the year. The GlobeScan community gravitated toward our contributions on the Sustainable Development Goals, corporate purpose, transparency, wildlife conservation, sustainable lifestyles, and leadership. We enter the next decade with an energized sense of living our purpose of building trusted leadership to create a better future. We look forward to working together in 2020 to help build … “Best of 2019 Highlights”
We are delighted to announce that GlobeScan has once again been named a ‘Best For The World’ honoree in recognition of the relationship we have with our employees and the significant positive impact we have created over the past year. We rank in the top 10% of all B Corps in the worker impact area on the B Impact Assessment, for our corporate culture, work environment, worker health and safety practices, and other employee-centric policies and practices. ‘Best For The … “GlobeScan Recognized as a ‘Best For The World’ B Corp for Creating the Most Positive Impact for Employees”
London, UK, 22 May 2019: A multi-country survey released today shows that a majority of shoppers are familiar with the FAIRTRADE Mark and believe it reflects their personal values. Consumers have trust in the Fairtrade Mark and closely associate it with providing fair prices, a living income and helping farmers to escape from poverty – attributes which are all crucial to building trust. Coffee is the most visible Fairtrade product across the eight countries surveyed, followed by bananas, chocolate and … “Consumers See Fairtrade as Reflection of Their Personal Values, Based on Fair Prices, Living Income and Improving Farmer Livelihoods”
GlobeScan is pleased to have recently completed a second comprehensive study of seafood consumers globally for The Marine Stewardship Council. We surveyed more than 25,000 consumers in 22 countries and found that a large majority of consumers are increasingly demanding independent verification of sustainability claims in supermarkets (72% this year compared to 68% in our first study in 2016). Key Findings from the 2018 Seafood Consumers Study: 70% of seafood consumers say that they would like to hear more from … “Seafood Consumers Want Less Pollution and More Fish in the Sea”
Best for Workers Category: Creating Most Positive Impact for Employees We are delighted to announce that GlobeScan has been honored in The 2018 Best For The World list of top-performing B Corps in the Best for Workers category creating the most positive impact for employees. The Workers section of the B Impact Assessment assesses a company’s relationship with its workforce. It measures how the company treats its workers through compensation, benefits, training and ownership opportunities provided to workers. The category … “GlobeScan Honored in The 2018 ‘Best For The World’ list of Top-Performing B Corps”
Consumers have high expectations that the forest products they buy are sourced responsibly and free from deforestation. In fact, research conducted by FSC and GlobeScan in 2017 indicates that this was one of the most important factors affecting the purchasing decisions of consumers worldwide. However, despite these expectations, the research uncovered a significant trust gap. Whilst 79% of consumers expect companies to ensure that the products they sell do not contribute to deforestation, only a quarter (26%) have a lot … “Upcoming Webinar | FSC and GlobeScan on Targeting Untapped Global Consumer Demand for Sustainably-Sourced Products”