Environmental Behaviour of Canadians: Mining National Geographic’s and GlobeScan’s Greendex Research
It’s not shocking that research by National Geographic and GlobeScan shows that consumers care deeply about the food they eat and about how it is produced. More troubling is that most feel alienated from the food system. Just one in four consumers globally feel empowered to influence the way that food is produced, while only four in 10 say they have some influence as consumers over what food is available to them when shopping, according to GlobeScan and National Geographic’s latest … “Quantifying Global Interest in a Sustainable Food System”
As we did at the beginning of last year, we share our forecasts for key trends in 2015, examine the challenges that these present for business, and anticipate how organizations are likely to respond. This year, we asked four of our Directors – Femke de Man, Caroline Holme, James Morris and Eric Whan – to focus on a single trend they foresee manifesting in 2015. These themes were examined more fully in our January 15 webinar. Reputation: The Inner Game … “Trends on our Radar for 2015”
As we enter the final weeks of the year, we take a look at our forecast trends from this time last year. How have our seven predictions for 2014 panned out? 1. Inequality and vulnerability. We forecast increased global concern about inequality, which has been borne out in our Radar study of citizens around the world, as well as post-Davos conversations and the huge debate around Thomas Piketty’s book, Capital in the 21st Century. And Oxfam’s analysis shows the richest … “A Look Back at 2014 Predictions: GlobeScan’s Year in Review”
Segmenting the Market Using the 2014 Greendex Data This is the last in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Greendex Article Series Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that … “Changing Food Habits: Immobilized Greendex Segment”
Segmenting the Market Using the 2014 Greendex Data This is the third in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. Again, we draw on the Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our analysis has … “Changing Food Habits: Conflicted Consumers Greendex Segment”
It made the news, yet it wasn’t really news to those paying close attention. The world’s leading international body on climate change, United Nations offshoot the Intergovernmental Panel on Climate Change, recently proclaimed that human-induced warming of the climate system is unequivocal and increasingly likely to result in permanent damage. Specifically, the IPCC warned, “[C]ontinued emission of greenhouse gases will cause further warming and long-lasting changes in all components of the climate system, increasing the likelihood of severe, pervasive and irreversible impacts … “Companies Take Note: Consumers Trust Climate Change Warnings”
Segmenting the Market Using the 2014 Greendex Data This is the second in a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Our first installation of the series described the “Moveable Masses” segment, largest of the five groups that our … “Changing Food Habits: Motivated Greens Greendex Segment”
Sustainable consumer behavior has improved only incrementally, and remains stagnant or has become less sustainable in areas such as transportation, housing and consumer goods, according to the 2014 Greendex survey. Let’s examine some ways that consumers can change their behavior to increase their sustainable consumption. The fifth edition of this Greendex survey detects increasing concern about the environment, together with increasing awareness of human activity as the cause for climate change coupled with growing concern about how a changing climate will worsen people’s … “5 Ways to Whet Consumers’ Appetites for Sustainability”
Segmenting the Market Using the 2014 Greendex Data Welcome to the first of a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Find After launching the 2014 Greendex at the Sustainable Brands New Metrics conference, we are kicking off … “Changing Food Habits: Moveable Masses Greendex Segment”