Concern for the Oceans Drives Consumers to ‘Vote with their Forks’ for Sustainable Seafood

One in three fear their favourite fish will be off the menu by 2040 High levels of concern for our oceans are driving a new wave of consumer activism, research for the Marine Stewardship Council reveals, as consumers increasingly ‘vote with their forks’ to safeguard our oceans. The largest survey of its kind involving more than 20,000 people across 23 countries, conducted by independent insights consultancy, GlobeScan, reveals that 6 in 10 seafood shoppers (58%) already made changes to the … “Concern for the Oceans Drives Consumers to ‘Vote with their Forks’ for Sustainable Seafood”

Planting with Purpose to Create a Forest Built on Stakeholder Research

GlobeScan is continuing to give back to the environment by planting trees through its partnership with one of the largest tree planting organizations in North America, One Tree Planted. During 2019, 4 million trees were planted worldwide – more than 1.8 million in North America, 1.2 million in Africa, 465,000 in Asia, and 423,000 in Latin America. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s terrestrial biodiversity. … “Planting with Purpose to Create a Forest Built on Stakeholder Research”

Looking Ahead to GlobeScan’s 2020 Healthy and Sustainable Living Research Program

In the wake of COVID-19, many aspects of our daily lives may be forever altered. Emerging from this period in which our normal activities have experienced such a dramatic change with a ‘fresh start’ attitude could allow us to refocus our efforts on healthy and sustainable living. But to do so, we will require a shift in our collective mentality that recognizes the opportunities present in this tumultuous time and applies the lessons learned to less tangible, more long-term threats. … “Looking Ahead to GlobeScan’s 2020 Healthy and Sustainable Living Research Program”

How COVID-19 Changes Perceptions of Trade in Wildlife

Between the COVID-19 pandemic and Netflix’s hit series “Tiger King,” wildlife trade is occupying our collective psyche at a level never been seen before. The Chinese government has announced that it will crack down on illegal wildlife consumption and outlaw the trade of many species that desperately need an intervention such as this to flatten their own curve — the one that sees some animals’ numbers in the wild dropping to zero. The Vietnamese government has announced it soon will … “How COVID-19 Changes Perceptions of Trade in Wildlife”

Purpose-Driven Brands Partner to Identify Opportunities for Healthy, Sustainable Living with 25-Country Consumer Study

April 22, 2020: GlobeScan is joining forces with CVS Health, IKEA, PepsiCo, Visa, Walmart, and WWF International among others to conduct its Healthy & Sustainable Living study to better understand how companies can inspire and enable healthy and sustainable living. Building on the 2019 launch of this ten-year insights program, the consumer research across 25 countries will help identify opportunities to close the wide gap between peoples’ desire to live more sustainably and to what extent brands are helping them … “Purpose-Driven Brands Partner to Identify Opportunities for Healthy, Sustainable Living with 25-Country Consumer Study”

Recognizing Leaders: Lucas Glanville, Hyatt Hotels

Since their first hotel was established in 1957, the Hyatt Hotels Corporation has continued to grow. In 2020, Hyatt has over 100,000 employees worldwide servicing nearly 900 properties across 20 brands in 60 countries. As part of their corporate responsibility, Hyatt drives change across their value chain to help protect the environment, human rights and animal welfare, and to support inclusion and diversity. The Human Rights Campaign (HRC) has awarded the company a rating of 100 percent in the HRC … “Recognizing Leaders: Lucas Glanville, Hyatt Hotels”

Five Reasons the Time Is Right to Help Consumers Live Healthy and Sustainable Lifestyles

For decades, well-meaning and erudite social scientists, marketers and their researchers, activists, and advertisers have all been searching for a magic wand. With just one wave, that wand would shift consumers’ choice calculus from socially and environmentally harmful decision making, to instinctive inclinations that would save the planet. They (and we count ourselves at GlobeScan among them) have thus far failed to find it. The reason why? The assumption that consumers would simply do the right thing if presented with morally “better” … “Five Reasons the Time Is Right to Help Consumers Live Healthy and Sustainable Lifestyles”

Global South Rising: A GlobeScan Insight

People in emerging markets are more optimistic about the future and the globalized economy, and are increasingly engaging in ethical consumerism GlobeScan’s research shows that there is a pronounced difference in optimism for the future between people in emerging economies, who tend to be much more hopeful, and those in the OECD countries, where fewer than half believe that future generations will enjoy a higher quality of life than we do today. People in China, India, Indonesia, and Saudi Arabia … “Global South Rising: A GlobeScan Insight”

Report: How Consumer Engagement Can Drive Circularity

GreenBiz Research, in partnership with GlobeScan, engaged 20 experts from around the world to get their views on the pathway to a more circular economy. The shift to a more circular economy offers a compelling solution to the way the world currently conducts business. Circularity has the potential to change economic systems and help avoid devastating impacts to our climate and society. But circularity cannot happen in a vacuum. Migrating to a circular economy requires systemic change, not only to … “Report: How Consumer Engagement Can Drive Circularity”

Healthy & Sustainable Living Webinars & Events

The Healthy & Sustainable Living study was designed and launched with a range of partners including GlobeScan, IKEA, P&G, PepsiCo, VF Corporation, Visa, Worldwide Brewing Alliance and WWF International to help companies better understand the barriers and enablers of living in a way that is good for people and the planet. The study surveyed 25,000 people across 25 countries to explore current understanding, concerns, expectations, and opportunities to support healthier and more sustainable lifestyles. GlobeScan is hosting a series of … “Healthy & Sustainable Living Webinars & Events”