GlobeScan Dialogue: Recognizing Leaders | Kerry O’Callaghan, GSK

Kerry O’Callaghan, Vice President Global Brand Communications, GSK, is responsible for leading her team to define, develop and communicate the GSK brand. GlobeScan co-CEO Chris Coulter recently interviewed Kerry to gain insight on the value GSK puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Some people think that the world in which business operates is becoming more volatile, uncertain, complex and ambiguous. What are the driving forces behind this shift? Yes, we are clearly living in … “GlobeScan Dialogue: Recognizing Leaders | Kerry O’Callaghan, GSK”

Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire

On Wednesday, June 25th, along with our partners at BBMG, we hosted a webcast titled:The Aspirationals: Shifting Sustainability from Obligation to Desire. We had a lively conversation in which Raphael Bemporad of BBMG, Chris Coulter of GlobeScan, and Jennifer Kho of The Guardian Sustainable Business explored the demographics, psychographics, key sustainability behaviors and brand preferences of the influential Aspirational consumer segment and outlined five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact. Watch Full Recording … “Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire”

GlobeScan Dialogue: Recognizing Leaders | Janet Voûte, Nestlé

Janet Voûte, Global Head of Public Affairs, Nestlé, took over responsibility for the world’s biggest food and drinks company’s public affairs in 2011 where she helps create value both for Nestlé’s shareholders and for the communities in which the company operates. GlobeScan co-CEO Christophe Guibeleguiet recently interviewed Janet to gain insight on the value Nestlé puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Business leaders and experts all emphasize that the world in which business operates becomes more complex and … “GlobeScan Dialogue: Recognizing Leaders | Janet Voûte, Nestlé”

Living Progress at Sustainable Brands

When you assemble 2,500 (is that all of us?) or so of the world’s leading corporate sustainability and brand innovation folks for a week, one expects the unexpected. Sustainable Brands 2014 in San Diego last week lived up to (un)expectations. Prior to the conference, our colleagues at HP got in touch with GlobeScan’s James Morris and Eric Whan with an exciting idea in hand. The plan was to teleport a seven-by-seven metre glass house into the centre of the main exhibition, dining and … “Living Progress at Sustainable Brands”

GlobeScan Dialogue: Recognizing Leaders | Paul Boykas, PepsiCo

Paul Boykas, Vice President Global Public Policy, PepsiCo, is the lead contact to external stakeholders who interact with the company on issues and works closely with the leaders of PepsiCo’s three sustainability planks. GlobeScan co-CEO Chris Coulter recently interviewed Paul to gain insight on the value PepsiCo puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Business leaders and experts emphasize that the world in which business operates becomes more volatile, uncertain, complex, and ambiguous. What are the driving … “GlobeScan Dialogue: Recognizing Leaders | Paul Boykas, PepsiCo”

Stakeholder Intelligence is Crucial for the Long Term Success of South African Companies

We recently held our first roundtable event in South Africa where attendees from a mix of industries including extractives, food & beverage, forestry, healthcare, financial services, tobacco, telecommunications and IT came together to discuss  stakeholder engagement and its place in the South African market. GlobeScan’s South African representative Anneke Greyling, presented new research findings on the current state of stakeholder engagement in South Africa which showed that the landscape is clearly changing but it is questionable whether corporates are adapting … “Stakeholder Intelligence is Crucial for the Long Term Success of South African Companies”