14 May 2014 A just-released survey of expert stakeholders from business, government, NGOs, and academia across 87 countries shows that Unilever, Patagonia, Interface and M&S are viewed as leaders in corporate sustainability. For the fourth year in a row, and by the largest margin yet, Unilever is regarded as the number-one corporate sustainability leader, with 33 percent of expert respondents identifying the company (up 8 points from 2013) as a “leader in integrating sustainability into its business strategy.” Nearly one … “Global Experts Rank Unilever Number One for Sustainability Leadership in New Survey”
Following the release of the 2014 Aspirational Consumer Index, BBMG and GlobeScan today announced they will co-host a free webinar to help companies understand the latest data points and what they mean for driving growth and positive social impact by engaging Aspirational consumers. The webinar will feature Chris Coulter, CEO of GlobeScan, and Raphael Bemporad, co-founder and chief strategy officer of BBMG. Jennifer Kho, U.S. editor for The Guardian Sustainable Business, will moderate. Discovered in 2013, Aspirationals are a powerful new … “Webinar: The Aspirationals: Shifting Sustainability from Obligation to Desire”
National governments must lead the transition to sustainable development, our experts say. Yet the latest GlobeScan/SustainAbility Survey confirms what we all know: Governments are failing to deliver, resoundingly. What’s new about these latest findings is just how low the performance of national governments has fallen in the eyes of observers. Virtually none of our expert panel that was surveyed rates government performance as excellent, and just 3 percent give it a positive score of 4 out of 5. In the context of … “How Governments Fail to Lead on Sustainability”
Originally published for K Magazine, GlobeScan CEO, Christophe Guibeleguiet, takes a look at how Asian consumer attitudes to business in society are changing and the need for companies to balance opportunity with responsibility. Divided into a 3-part blog series, our first post looked at trust, optimism, and extending corporate leadership in Asia, our second on health and safety issues, while this post will look at the rise of ‘Aspirational’ consumers. In the first part of this blog series, we looked at the growing trust … “Redefining Sustainability in Asia: Rise of ‘Aspirational’ Consumers”
Originally published for K Magazine, GlobeScan CEO, Christophe Guibeleguiet, takes a look at how Asian consumer attitudes to business in society are changing and the need for companies to balance opportunity with responsibility. Divided into a 3-part blog series, future posts will look at health and safety issues, and the rise of ‘Aspirational’ consumers. One of the defining features of the early 21st Century has been the apparently inexorable rise of China, and with it, a shift in the balance … “Redefining Sustainability in Asia: Extending Corporate Leadership”
Our 2014 predictions blog identifies seven key trends that we think will have particular impact across the sustainability, reputation, brand nexus. We share our forecasts for key consumer and stakeholder trends, examine the challenges that these represent to business, and anticipate how organizations are likely to respond. 1. Social inequality a rising concern. Evidence from GlobeScan’s stakeholder and consumer surveys supports the notion that social and economic inequality will be key issues of global concern this year. We will continue … “Our 2014 Predictions for the Nexus of Reputation, Brand and Sustainability”
Dear Friends of GlobeScan, As we enter the 15th year of the 21st Century, the challenges facing global organizations in this volatile, uncertain and complex world are significant. Trust in business and government remains low, yet expectations for these institutions continue to grow, while the need to make greater progress in many economic, environmental and social issues has never been more acute. It is within this context that the success of many global companies, multilateral organizations and international NGOs will … “GlobeScan New Year’s Message”
The Greendex Survey, the result of a partnership between National Geographic and GlobeScan, is a global tracking study developed to quantify and monitor consumer attitudes toward environmentally sustainable consumption. In addition to providing a global perspective on behavioural trends across 17,000 consumers in 17 countries, the survey provides each respondent with their own “Greendex Score”, a calculation of their environmental footprint. As we gear up for the Greendex 2014, we decided to revisit some of our 2012 data to provide … “Out of sight, out of mind: How businesses can tackle future discounting to enable sustainable consumer behaviour”
We hope you have enjoyed this 6-part blog series exploring best-practice solutions to common challenges of corporate reputation management. As a complement to these blog postings, we have summarized the key points in a brief entitled Building Resilient Corporate Reputations: A GlobeScan Brief on Reputation Best Practice, which is available for download here. To wrap up this series, I’d like to discuss the importance of moving beyond the gathering of stakeholder intelligence to proactively engaging with stakeholders more deeply. This … “Moving from stakeholder intelligence to proactive engagement”
On December 5th, along with our colleagues at SustainAbility, we hosted a webcast on Extended Leadership: How to Accelerate Progress in Sustainability to 2020, featuring Miguel Pestana, VP of Global External Affairs & Media Relations at Unilever. As indicated by their top ranking in the GlobeScan-SustainAbility Leadership Survey 2011-2013, Unilever is at the forefront of corporate sustainability leadership. Led by Mark Lee, Executive Director of SustainAbility, and Chris Coulter, CEO of GlobeScan, this webcast explored how Unilever stays atop sustainability rankings … “Extended Leadership: How to Accelerate Progress in Sustainability to 2020”