With frustration at the lack of progress on sustainability being expressed from many quarters, who should we be expecting to drive change? Experts in sustainability tend to believe the impetus has to come from consumers: when asked about sustainability supply and demand dynamics earlier this year, only around one in four (23%) thought that society required a greater supply of regulations and options for consumers from companies and governments, while 41 percent thought that more consumer demand is required. Experts … “Governments, Businesses, and Consumers Look to Each Other to Drive Increased Sustainability”
The past week has seen an escalating war of words between big business and policymakers over the taxes paid by multinationals. Apple and Google came under fire from UK and US legislators, while European leaders pledged concerted action to close tax loopholes. However, GlobeScan’s 2013 polling reveals that for the global public, payment of taxes is the bare minimum they expect of companies. Across 24 countries, around a quarter (23%) say they believe that companies’ main responsibility is to pay … “Amid tension over corporate tax affairs, public looks to a new role for companies”
Findings from The 2013 Sustainability Leaders: A GlobeScan/SustainAbility Survey.
One of the biggest trends in corporate social responsibility at the moment is the partnering of large corporate players with charities and NGOs. Initiatives such as Swiss Re’s work with Oxfam, CARE’s work with Unilever and Save the Children’s collaboration with Procter and Gamble have variously been cited as models for this sort of association. Yet while such partnerships meet approval among CSR professionals, GlobeScan’s research suggests that the public themselves take a more sceptical view. When asked as part … “Despite favourable attitudes among experts, public equivocal about NGO-corporate collaboration”
At GlobeScan, a significant amount of our work is carried out with sustainability practitioners. In our conversations with clients and respondents alike, we see many companies cited as examples of best practice in Corporate Social Responsibility (CSR). In the course of these conversations, it can be easy to lose sight of the fact that vindication of successful sustainability should come in the form of public recognition. As can be seen, significant numbers of survey respondents around the world cannot or … “Large numbers remain unable or unwilling to name a socially responsible company”
GlobeScan’s four practice leaders sat down to identify key trends to watch out for in 2013 in the areas of reputation, brand, sustainability and engagement. See the top three trends each have identified across GlobeScan’s core areas of expertise. Corporate reputation management, while constantly evolving, is set to undergo even greater changes in the next few years. The following trends are likely to drive this accelerated evolution. Femke de Man Director, Reputation Practice Lead Read Bio | Email Femke … “2013 GlobeScan Practice Area Trends”
The recent announcement by European Commission President Jose Manuel Barroso that the Eurozone crisis was at an end prompted relief in some quarters, but also disbelief. With record joblessness, particularly among the young, and near-depression conditions across much of southern Europe, many feel that Europe’s problems are far from over. GlobeScan’s 2012 polling data illustrates that concern about joblessness remains acute across the continent—and also translates into expectations for companies. In Spain—where half of young people are unemployed—more than nine … “Job creation seen to be at the heart of companies’ social role, particularly in times of crisis”
Two years after the collapse of Lehman Brothers in 2008, the chiefs of the world’s most powerful regulatory bodies met in Basel, Switzerland to agree new standards for banking institutions. These included requirements for banks to hold much greater capital reserves to protect against future ‘credit crunches‘ – and while banks were this week given four extra years to raise these reserves, critics say the effect of these measures will be to reduce their ability to lend. However, GlobeScan’s most … “Developed nations looking to banks to do more to help mend the global financial system”
With figures released this week indicating that the Eurozone has tipped back into recession, companies across the continent are desperately seeking to maintain their market share and revenues, even as household budgets slide. In August, Unilever’s head of European operations, Jan Zijderveld said “poverty is returning to Europe” and that companies were going to have to learn to adjust to that reality. GlobeScan’s most recent public attitudes tracking certainly shows that, while economic concern may have retreated from its 2008 … “Opportunity among the bleak times for business in Europe?”
Twenty years after the collapse of the USSR, Russia continues to present a difficult business environment, with an economy dominated by an elite circle close to the seat of political power. For foreign companies, navigating the nuances of the Russian system can prove particularly challenging, and GlobeScan’s latest polling demonstrates a large degree of social alienation, which could make conditions for foreign investment yet more difficult. In 2012, more Russians feel that economic wellbeing has improved over the past 20 … “Russia: Disenfranchisement, distrust—and opportunity”