Flipkart first started operations in 2007, and, since then, has almost single-handedly driven the adoption of e-commerce in India. Starting with books, Flipkart today offers 150 million products across 80+ categories, has a registered customer base of over 300 million, and delivers across all 20,000+ pin codes in India. The levers Flipkart has used to scale the e-commerce industry are innovation and technology. GlobeScan’s India Director Anup Guruvugari spoke with Mahesh Pratap Singh the Head of Sustainability and Social Responsibility … “Recognizing Leaders: Mahesh Pratap Singh, Flipkart”
Experts’ Perceptions of Business Performance on Sustainable Development Are Trending Down Performance on Contribution to Sustainable Development % of Experts, “Excellent” (4+5), 2012–2020 Expert perceptions of the private sector’s contribution to sustainable development have dropped after peaking in 2018, placing business among the lowest-rated institutions but ahead of national governments. Meanwhile, positive expert assessment of citizen-led movements has strengthened over the past two years. NGOs continue to be the most positively viewed by sustainability professionals in terms of their work … “Insight of the Week: Experts’ Perceptions of Business Performance on Sustainable Development Are Trending Down”
These days, it’s hard to argue that sustainability is a niche consumer interest. A vast majority of consumers worldwide believe we need to consume less, according to research by GlobeScan. More to the point, 57 percent of consumers in that survey were willing to pay more for sustainable products. But only about a quarter of them actually made any sustainable changes to their lifestyle or consumption. So what gives? “There’s this really marked intention-action gap when we’re asking people to … “The ‘Last Mile’ of Consumer Sustainability Behavior”
In the face of a prolonged pandemic and downturn, today’s burning question is not whether business needs to adapt to better serve society, but exactly how to start redesigning. In 2021, what actions do people expect from businesses? How can business adapt and foster more inclusive, sustainable growth, starting today? As a follow up to our 2020 webinar together, Shared Value Project Hong Kong and GlobeScan hosted a webinar discussion on 17 February 2021 to explore how the ‘New Normal’ … “Webinar | Rebuilding with Shared Value in The Great Reset”
Larry Fink, CEO and Chairman of BlackRock, the world’s largest investment management firm, has sent out an annual letter to CEOs of the companies that BlackRock invests in on behalf of its clients since 2012. The letters are seen as a bellwether of the expectations that the finance industry – and wider society – has on business and its role in society. Over the last decade we have seen a dramatic evolution in both the topics and the tone of … “Accelerating the Tectonic Shift to Net Zero: Analysis of Larry Fink’s Annual Letter to CEOs”
Next gen insights, strategies and real world brand examples from BBMG, GlobeScan, Dave’s Killer Bread, and General Mills Our latest study finds people under age 30 are ready for a radical renewal of our economy and eager for bold brand leadership on issues from climate action to social justice. So how do we meet their needs? And what does leadership look like? On 9 February 2021 we hosted a webinar exploring headlines from BBMG and GlobeScan’s global public opinion study, perspectives … “Webinar | How to Build a Radically Better Future”
It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible. This narrative is consistently reiterated by the media who frequently highlight the willingness of these younger generations to stand up for what they care about. In our Radically Better Future: The Next Gen Reckoning Report with BBMG, 73 percent of young … “Why Younger Generations are More Willing to Change in the Name of Sustainability”
Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society Net Performance,* Average 27 Countries, 2020 Technology and computer companies are viewed by the general public as performing better on fulfilling their responsibilities to society than social media companies, with people in 25 out of 27 countries rating technology companies higher (people in Kenya and Vietnam rate social media companies slightly higher). Perceptions of the two sectors differ the most in the UK, where people hold particularly negative … “Insight of the Week: Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society”
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”
Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle By Generation, Average of 27 Markets, 2020 Younger people look to influencers for inspiration to be environmentally friendly. Those belonging to younger generations are much more likely than older generations to say that they are frequently inspired by online influencers or celebrities promoting more sustainable lifestyles. On average across 27 markets surveyed in GlobeScan’s Healthy & Sustainable Living study, almost three-quarters (72%) of Gen Z respondents … “Insight of the Week: Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle”