Insight of the Week: High Concern about Climate Change Persists During the COVID-19 Pandemic

High Concern about Climate Change Persists During the COVID-19 Pandemic Seriousness of Climate Change and Global Warming, “Very Serious,” Average of 17 Markets,* 2003–2020 Even with parallel worries about COVID-19 and the economy, environmental issues are still highly concerning for people around the world. Across 17 markets surveyed over the past two decades, a majority continue to think of a range of environmental issues as being “very serious.” Concern about climate change has grown dramatically since 2014 and continues to … “Insight of the Week: High Concern about Climate Change Persists During the COVID-19 Pandemic”

Webinar on SDG Progress: Survey Highlights from GlobeScan and the SustainAbility Institute by ERM

Five and a half years after the adoption of the UN Sustainable Development Goals (SDGs or the Goals), findings from a new report Evaluating Progress on the SDGs by GlobeScan and the SustainAbility Institute by ERM show that sustainability practitioners continue to report poor progress towards each of the 17 Goals. On March 31 we hosted a webinar to discuss findings of this assessment of nearly 500 experts on progress toward the SDGs. Following a short overview of the study’s … “Webinar on SDG Progress: Survey Highlights from GlobeScan and the SustainAbility Institute by ERM”

Insight of the Week: Worries About Water Strongest in the South

Worries About Water Strongest in the South Seriousness of Water Shortages, “Very Serious,” by Country, 2020 Although people in all 27 markets surveyed tend to be at least somewhat concerned about fresh water shortages, these concerns are much more intense among those living in Southern Europe, Latin America, and Africa and the Middle East. In contrast, Asian respondents tend to be the least worried about a lack of fresh water. Strong concern about water cuts across all demographic groups, with … “Insight of the Week: Worries About Water Strongest in the South”

Insight of the Week: Corporate Responsibility is Highly Motivating for Employees

Corporate Responsibility is Highly Motivating for Employees The More Responsible My Company Is, the More Motivated I Am, “Strongly Agree” and “Somewhat Agree,” Average of 19 Countries,* 2002–2020, Subsample: Corporate Employees** More than ever, corporate responsibility is having an impact on employees’ motivation and loyalty. For employees at large companies, over nine in ten say they feel more motivated and more loyal because of their employers’ efforts to be socially and environmentally responsible. This is especially high among: Younger generations Those with … “Insight of the Week: Corporate Responsibility is Highly Motivating for Employees”

Webinar | Materiality and Beyond: Unlocking Strategic Value and Impact

Materiality assessments have been one of the most fundamental tools of corporate sustainability management in the last two decades. It initially grew out of – and is still closely associated with – reporting and disclosure, with the rise of ESG acting as a timely imperative to make materiality more strategic. It also provides a means of gauging stakeholder expectations, acting as a basis for decision-making. GlobeScan has been working with leading organizations globally to deliver evidence-led materiality assessments, and we … “Webinar | Materiality and Beyond: Unlocking Strategic Value and Impact”

New Survey of Experts Finds COVID-19 Pandemic Risks Slowing Progress Towards the Sustainable Development Goals

25 February 2021 – Five and a half years after the adoption of the UN Sustainable Development Goals (SDGs or the Goals) and their ambition to ensure a better and sustainable future for all, findings from a new report “Evaluating Progress on the SDGs” by GlobeScan and The SustainAbility Institute by ERM show that sustainability practitioners continue to report poor progress towards each of the 17 Goals. Additionally, over half of experts surveyed believe that the COVID-19 pandemic will further slow the … “New Survey of Experts Finds COVID-19 Pandemic Risks Slowing Progress Towards the Sustainable Development Goals”

Webinar | How to Build a Radically Better Future

Next gen insights, strategies and real world brand examples from BBMG, GlobeScan, Dave’s Killer Bread, and General Mills Our latest study finds people under age 30 are ready for a radical renewal of our economy and eager for bold brand leadership on issues from climate action to social justice. So how do we meet their needs? And what does leadership look like? On 9 February 2021 we hosted a webinar exploring headlines from BBMG and GlobeScan’s global public opinion study, perspectives … “Webinar | How to Build a Radically Better Future”

Why Younger Generations are More Willing to Change in the Name of Sustainability

It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible. This narrative is consistently reiterated by the media who frequently highlight the willingness of these younger generations to stand up for what they care about. In our Radically Better Future: The Next Gen Reckoning Report with BBMG, 73 percent of young … “Why Younger Generations are More Willing to Change in the Name of Sustainability”

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”

Webinar | From Consultation To Collaboration: Stakeholder Engagement That Drives Systemic Change

Consultation, engagement and collaboration are the backbone of many of the approaches seeking to tackle today’s most entrenched sustainability issues. Consulting stakeholders and encouraging them to represent their interests and expertise can give us a broader and more meaningful perspective, increasing our understanding of issues within a sector, and building consensus to define good practice. However, poor quality engagement leads to a sense of ‘consultation-fatigue’, and risks disenfranchising the very same groups it seeks to involve. The decision-making processes that … “Webinar | From Consultation To Collaboration: Stakeholder Engagement That Drives Systemic Change”