Worries About Water Strongest in the South Seriousness of Water Shortages, “Very Serious,” by Country, 2020 Although people in all 27 markets surveyed tend to be at least somewhat concerned about fresh water shortages, these concerns are much more intense among those living in Southern Europe, Latin America, and Africa and the Middle East. In contrast, Asian respondents tend to be the least worried about a lack of fresh water. Strong concern about water cuts across all demographic groups, with … “Insight of the Week: Worries About Water Strongest in the South”
Corporate Responsibility is Highly Motivating for Employees The More Responsible My Company Is, the More Motivated I Am, “Strongly Agree” and “Somewhat Agree,” Average of 19 Countries,* 2002–2020, Subsample: Corporate Employees** More than ever, corporate responsibility is having an impact on employees’ motivation and loyalty. For employees at large companies, over nine in ten say they feel more motivated and more loyal because of their employers’ efforts to be socially and environmentally responsible. This is especially high among: Younger generations Those with … “Insight of the Week: Corporate Responsibility is Highly Motivating for Employees”
Materiality assessments have been one of the most fundamental tools of corporate sustainability management in the last two decades. It initially grew out of – and is still closely associated with – reporting and disclosure, with the rise of ESG acting as a timely imperative to make materiality more strategic. It also provides a means of gauging stakeholder expectations, acting as a basis for decision-making. GlobeScan has been working with leading organizations globally to deliver evidence-led materiality assessments, and we … “Webinar | Materiality and Beyond: Unlocking Strategic Value and Impact”
25 February 2021 – Five and a half years after the adoption of the UN Sustainable Development Goals (SDGs or the Goals) and their ambition to ensure a better and sustainable future for all, findings from a new report “Evaluating Progress on the SDGs” by GlobeScan and The SustainAbility Institute by ERM show that sustainability practitioners continue to report poor progress towards each of the 17 Goals. Additionally, over half of experts surveyed believe that the COVID-19 pandemic will further slow the … “New Survey of Experts Finds COVID-19 Pandemic Risks Slowing Progress Towards the Sustainable Development Goals”
Next gen insights, strategies and real world brand examples from BBMG, GlobeScan, Dave’s Killer Bread, and General Mills Our latest study finds people under age 30 are ready for a radical renewal of our economy and eager for bold brand leadership on issues from climate action to social justice. So how do we meet their needs? And what does leadership look like? On 9 February 2021 we hosted a webinar exploring headlines from BBMG and GlobeScan’s global public opinion study, perspectives … “Webinar | How to Build a Radically Better Future”
It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible. This narrative is consistently reiterated by the media who frequently highlight the willingness of these younger generations to stand up for what they care about. In our Radically Better Future: The Next Gen Reckoning Report with BBMG, 73 percent of young … “Why Younger Generations are More Willing to Change in the Name of Sustainability”
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”
Consultation, engagement and collaboration are the backbone of many of the approaches seeking to tackle today’s most entrenched sustainability issues. Consulting stakeholders and encouraging them to represent their interests and expertise can give us a broader and more meaningful perspective, increasing our understanding of issues within a sector, and building consensus to define good practice. However, poor quality engagement leads to a sense of ‘consultation-fatigue’, and risks disenfranchising the very same groups it seeks to involve. The decision-making processes that … “Webinar | From Consultation To Collaboration: Stakeholder Engagement That Drives Systemic Change”
Every two years, the Marine Stewardship Council (MSC) and GlobeScan conduct one of the largest seafood consumer surveys in the world, engaging over 20,000 consumers in 23 markets. This year’s results show high levels of concern for our oceans are driving a new wave of consumer activism, as conscious food consumers increasingly ‘vote with their forks’ to safeguard our oceans. We recently hosted three webinars across global time zones (see details below) between 10-12 November 2020. In these sessions, we … “Webinar | The Rise of the Conscious Food Consumer: COVID, Climate and Conservation”
As we continue to grapple with the COVID-19 pandemic and its devastating social and economic effects, companies are continuing their efforts to become more sustainable — and some are being recognized for their efforts. The 2020 Sustainability Leaders, a GlobeScan / SustainAbility survey of experts worldwide, reveals which companies are perceived to be leaders on sustainability during this challenging time by sustainability professionals representing business, government, NGOs and academia. Over 700 experts were surveyed online across 71 countries in May. Results … “Corporate Sustainability Leadership During a Pandemic”