Shopping Choices Can Make a Positive Difference to Farmers and Workers in Developing Countries

11 October 2011 – Consumers across the world remain firm in their belief that their shopping choices can make a positive difference for farmers and workers in developing countries, according to a new global survey of 17 000 consumers in 24 countries conducted for Fairtrade International by international research consultancy GlobeScan. Six out of ten consumers (59%) feel empowered to make a difference through their shopping choices. This conviction remains as strong as or stronger than at the outset of the … “Shopping Choices Can Make a Positive Difference to Farmers and Workers in Developing Countries”

High Trust and Global Recognition Makes Fairtrade an Enabler of Ethical Consumer Choice

Shopping Choices Can Make a Positive Difference to Farmers and Workers in Developing Countries: Global Poll 11 October 2011 – Fairtrade is cementing its position as a market leader in ethical labels and a trusted brand across 24 countries, according to a comprehensive global study of 17,000 consumers carried out for Fairtrade International by international opinion research consultancy GlobeScan. The study showed that Fairtrade is the most widely recognized ethical label globally. Nearly six in ten consumers (57%) across the 24 … “High Trust and Global Recognition Makes Fairtrade an Enabler of Ethical Consumer Choice”