GlobeScan’s global public opinion research shows trust in large companies remains fragile and varies widely across sectors, underscoring the importance of social license and societal performance.
Explore GlobeScan’s 2025 research on greenhushing and sustainability messaging. Learn how reduced brand communication is eroding consumer trust and engagement.
To improve water stewardship and communications, companies need to embrace more transparent, direct disclosure and real impacts in nature that avoid technical, jargon-heavy terms, which are not engaging or credible for most audiences.
The Beyond the Backlash Report helps businesses navigate societal expectations, build trust in a polarized world, and enhance their reputation with actionable insights.
Despite increased confidence, this year’s elections are expected to be contentious, with fewer than half of Americans believing in the election’s integrity.
Beyond providing healthy and safe products, people have high expectations of companies to pay fair wages, be environmentally responsible, treat all employees fairly, and be transparent.
Profit-driven motives and lack of transparency are among top reasons for lack of trust in global companies.
GlobeScan’s research reveals that businesses are not as highly trusted as commonly believed.
Insight of the Week: Corporate Affairs Professionals Perceive Growing Trust Among Their Stakeholders
Four in ten Corporate Affairs professionals now feel they are building stakeholder trust that their business operates in society’s best interest, a significant increase from a year ago. This could be due in part to positive feedback companies have received as a result of their response to the COVID-19 pandemic. Heightened trust in business may also indicate the successes of stakeholder engagement in working to better understand societal and environmental impacts. Data source: Oxford-GlobeScan Global Corporate Affairs Survey Report 2021
ESG also Dominates the List of Corporate Affairs Functional Priorities 15th July 2021 – ESG performance tops the list of Corporate Affairs risk priorities globally for organisations (46%), according to a new survey report launched today by the University of Oxford and GlobeScan. Corporate Affairs experts point to climate change as the most-pressing ESG issue for global businesses over the next two years followed by net zero / carbon emissions and inequality in society. Pandemic management (32%) is the second-highest … “Report: ESG Performance Tops List of Corporate Affairs Risk Priorities Globally for Organisations”