The first blog in our series on stakeholder engagement starts with the basics – why does stakeholder engagement matter? We’ve identified three key trends that help answer this question and give direction on how business can gain more value from stakeholder relations. First, companies are having to manage the rapidly changing dynamics of the relationship between business and society. They are being increasingly compelled to engage in dialogue and collaborate with their stakeholders, rather than simply communicating to them. While … “Why does stakeholder engagement matter?”
The past week has seen an escalating war of words between big business and policymakers over the taxes paid by multinationals. Apple and Google came under fire from UK and US legislators, while European leaders pledged concerted action to close tax loopholes. However, GlobeScan’s 2013 polling reveals that for the global public, payment of taxes is the bare minimum they expect of companies. Across 24 countries, around a quarter (23%) say they believe that companies’ main responsibility is to pay … “Amid tension over corporate tax affairs, public looks to a new role for companies”
Traditional company communications are least trusted sources of information on sustainability NEW YORK CITY – 21 May 2013 – Trust is no longer in your hands. According to a study by GlobeScan, SustainAbility, and BBMG, social sources of trust like consumer reviews, blogs and message boards (28%) as well as friends, family and co-workers (27%) now rival traditional sources like certifications (40%) and media reports (31%) as consumers’ most trusted sources for determining whether a product is socially and environmentally responsible. Barely one … “Global Study Finds Peers, Consumer Reviews Now Rival Certifications As Top Sources of Trust on Product Sustainability Claims”
One of the biggest trends in corporate social responsibility at the moment is the partnering of large corporate players with charities and NGOs. Initiatives such as Swiss Re’s work with Oxfam, CARE’s work with Unilever and Save the Children’s collaboration with Procter and Gamble have variously been cited as models for this sort of association. Yet while such partnerships meet approval among CSR professionals, GlobeScan’s research suggests that the public themselves take a more sceptical view. When asked as part … “Despite favourable attitudes among experts, public equivocal about NGO-corporate collaboration”
There was a string of good news on the US economy this week, with unemployment dropping to its lowest level in four years, a significant rise in consumer spending, and a new high for the S&P 500 stock-market index. But GlobeScan’s most recent public tracking data shows that a major turnaround will be needed if Americans are to rediscover their traditional optimism about their country’s future. The proportion of Americans who feel that their country is headed in the right … “Long-term decline in American optimism unlikely to be halted by good news on the economy”
At GlobeScan, a significant amount of our work is carried out with sustainability practitioners. In our conversations with clients and respondents alike, we see many companies cited as examples of best practice in Corporate Social Responsibility (CSR). In the course of these conversations, it can be easy to lose sight of the fact that vindication of successful sustainability should come in the form of public recognition. As can be seen, significant numbers of survey respondents around the world cannot or … “Large numbers remain unable or unwilling to name a socially responsible company”
The past few years have seen growing hostility in the Russian government towards the NGO community. New laws passed last summer by the Duma, the Russian parliament, required NGOs funded from abroad to re-register themselves as “foreign agents,” a move that has prompted a great deal of international criticism by bodies such as Amnesty International. The government maintains that NGOs are vehicles for foreign interference in Russian affairs—charges that are strongly rejected by the organizations in question. GlobeScan’s data indicate … “NGOs in Russia: a challenging environment”
For some commentators, two events this week have highlighted the ascendency of the political left in Latin America. The first was the return of Venezuelan President Hugo Chavez to his country after months spent battling illness in Cuba. The second was the re-election of Rafael Correa in Ecuador. These events have unnerved some investors, who are wary of further regulation, taxation, and even expropriation of assets. Yet GlobeScan’s data suggest that, in the wider region, business is generally more popular … “Inequality seems to underlie political success of the left in Latin America”
At the end of last week, Twitter announced that 250,000 of its users had had their passwords stolen in a cyber attack on the company. Though just a fraction of the social media site’s 200 million users, the episode illustrates how the social media boom has increased the potential for personal details to fall into the wrong hands. Such controversies may explain why respect for the IT industry is falling. Though still the most highly regarded industry among those GlobeScan … “Despite privacy controversies, IT industry’s reputation is on solid ground”
GlobeScan’s four practice leaders sat down to identify key trends to watch out for in 2013 in the areas of reputation, brand, sustainability and engagement. See the top three trends each have identified across GlobeScan’s core areas of expertise. Corporate reputation management, while constantly evolving, is set to undergo even greater changes in the next few years. The following trends are likely to drive this accelerated evolution. Femke de Man Director, Reputation Practice Lead Read Bio | Email Femke … “2013 GlobeScan Practice Area Trends”