The 2020 Healthy & Sustainable Living study was designed and launched with a range of partners including CVS Health, IKEA, PepsiCo, Visa, and WWF International to help organizations better understand the mindsets of global consumers and what enables them or prevents them from living in a healthier and more sustainable way.
The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, opinions, and behaviors linked to more sustainable and healthier lifestyles.
GlobeScan is hosting a series of live events and webinars to help launch the study. Scroll down to view recordings and presentation slides from past events, or registration details for upcoming ones.
Americas / EMEA Webinar – 7 October 2020
On 7 October 2020, our webinar focused on how consumers around the world are willing to change their behavior to become healthier and more sustainable.
We were thrilled to have the following panelists join us to share their valuable insight:
- Douglas Sabo, Chief Sustainability Officer, Visa
- Cristianne Close, Global Practice Leader, Markets, WWF
- Kajsa-Stina Kalin, Healthy & Sustainable Living Leader, Inter IKEA Group
Watch the full webinar recording:
Brazil Webinar – 30 October 2020
For the second year, GlobeScan partnered with Akatu Institute for a report focused on the Brazilian perspective of the global Healthy and Sustainable Living study, carried out by GlobeScan and partners in 27 markets. The Brazil report is sponsored by Ambev and WWF-Brazil.
This year, the results include the impacts of the coronavirus crisis on the perception of Brazilian consumers. Álvaro Almeida, Director of GlobeScan in Brazil, and Hélio Mattar, President of the Akatu Institute were thrilled to have the following panelists join them for a webinar on 30 October to share their valuable insight:
- Carlos Pignatari, Inclusive Growth Manager at Ambev
- Virginia Antonioli, Food Program Analyst at WWF-Brazil
Access the webinar presentation slides here.
Brazil Webinar | Vida Saudável e Sustentável – Um Estudo Global de Percepções do Consumidor
Em 30 de outubro de 2020, pelo segundo ano, a GlobeScan em parceria com o Instituto Akatu lançam um relatório focado na realidade brasileira a partir da pesquisa global Healthy and Sustainable Living, realizada pela GlobeScan em 27 países. O relatório Brasil contou com o patrocínio da Ambev e do WWF-Brasil.
Neste ano, os resultados incluem os impactos da crise do coronavírus na percepção dos consumidores brasileiros e serão apresentados por Álvaro Almeida, Diretor da GlobeScan no Brasil, e Hélio Mattar, diretor-presidente do Instituto Akatu. Também tivemos o prazer de ter os seguintes panelistas compartilhando seus insights:
- Carlos Pignatari, Inclusive Growth Manager da Ambev
- Virginia Antonioli, Analista do Programa de Alimentos do WWF-Brasil.
O webinar foi transmitido em português. Você pode rever a gravação completas abaixo.
Para ter acesso à apresentação, clique aqui.