Launch of New Book – All In: The Future of Business Leadership

All In: The Future of Business Leadership

New Sustainability Book Launch

We are excited to announce that we have launched a new book “All In: The Future of Business Leadership”.
The book, co-authored by GlobeScan’s Chris Coulter, Mark Lee (SustainAbility) and David Grayson (Cranfield School of Management), identifies the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.
All In draws on the perspectives of thousands of experts globally as collected via the GlobeScan-SustainAbility Leaders Survey over two decades. The book reveals insights from dozens of interviews with Chairs, CEOs and Chief Sustainability Officers of pioneering companies explaining how they have gained recognition, created value and boosted resiliency based on their sustainability leadership.
The book also outlines what the private sector must do to lift sustainability performance, protect business license to operate and help deliver the UN Sustainable Development Goals by 2030.
All In was launched at the Sustainable Brands conference in Vancouver on June 5th and you can watch a recording of the authors plenary presentation here.

Media Interviews by Chris, Mark and David:

For more details and to download a checklist of 30 strategic and practical actions to ensure business success and create the world we want by 2030, please visit