How to Reduce Consumer Demand for Wildlife in Asia

animal conservation

Webinar Recap
Hosted by USAID Wildlife Asia, USAID Saving Species and GlobeScan

In this webinar, we explore how, where and why consumers purchase products derived from four animals:

  • Rhinos
  • Elephants
  • Pangolins
  • Tigers

Our experts discuss evidence-based recommendations to help reduce the demand for these animal products among different consumer segments. The research is based on multiple wildlife consumer demand studies in China, Thailand and Vietnam.  The results uncovered the beliefs, attitudes and values of consumers which drive them to buy and use wildlife parts and products. Through understanding why and where animal products are purchased, we have a better chance to achieve animal conservation efforts.

Watch the Webinar: Reducing Consumer Demand for Wildlife in Asia

Download the Presentation slides


Webinar Panelists

  • Eleanora de Guzman, Team Lead, Social and Behavior Change Communication (SBCC), USAID Wildlife Asia
  • Grace Gabriel, USAID Wildlife Asia (China)
  • My Ha, Task Lead, Demand Reduction, USAID Saving Species
  • Pakprim Oranop Na Ayuthaya, Monitoring, Evaluation and Learning Specialist, USAID Wildlife Asia
  • Wander Meijer, Director Asia Pacific, GlobeScan

About the Sponsors

USAID Wildlife Asia
The U.S. Agency for International Development (USAID) works to address wildlife trafficking as a transnational crime through the USAID Wildlife Asia Activity. The Activity, based on Bangkok, aims to reduce consumer demand for wildlife parts and products, strengthen law enforcement, enhance legal and political commitment, and support regional collaboration to reduce wildlife crime in Southeast Asia, particularly Cambodia; Laos; Thailand; Vietnam, and China. Species focus of USAID Wildlife Asia are elephant ivory, rhino horn, tiger, and pangolin. For more information, please visit
USAID Saving Species
USAID Saving Species is a five-year project implemented in Vietnam. Its principal Government of Vietnam (GVN) counterpart is the CITES Management Authority of the Ministry of Agriculture and Rural Development. USAID Saving Species works to reduce consumer demand for and consumption of illegal wildlife and wildlife products, strengthen wildlife law enforcement and prosecution, and improve and harmonize the legal framework for wildlife. Species focus of USAID Saving Species include rhinos, elephants, and pangolins.