A report on clothing sector intelligence, drawn from GlobeScan Radar’s 2013 study of global public attitudes towards business in society.
Our Insights
Keep up to date with our latest news, webinars, and reports.
Keep up to date with our latest news, webinars, and reports.
A report on banking sector intelligence, drawn from GlobeScan Radar’s 2013 study of global public attitudes towards business in society.
A report on automotive sector intelligence, drawn from GlobeScan Radar’s 2013 study of global public attitudes towards business in society.
Kerry O’Callaghan, Vice President Global Brand Communications, GSK, is responsible for leading her team to define, develop and communicate the GSK brand. GlobeScan co-CEO Chris Coulter recently interviewed Kerry to gain insight on the value GSK puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Some people think that the world in which business operates is becoming more volatile, uncertain, complex and ambiguous. What are the driving forces behind this shift? Yes, we are clearly living in … “GlobeScan Dialogue: Recognizing Leaders | Kerry O’Callaghan, GSK”
LONDON – 2 July 2014 – Hundreds of special guests and participants around the world joined BT and GlobeScan on 1st July 2014 to tackle the key issues of using data for social good at the 2014 BT Better Future Forum. The unique conversation hosted by BT and moderated by GlobeScan cut across the latest thinking on influencing consumer behaviour, the increasing role of digital technology in making modern life more shareable and accountable, and how the deluge of data … “Highlights from the BT Better Future Forum – Making Waves: The Rising Tide of Data for Social Good”
On Wednesday, June 25th, along with our partners at BBMG, we hosted a webcast titled:The Aspirationals: Shifting Sustainability from Obligation to Desire. We had a lively conversation in which Raphael Bemporad of BBMG, Chris Coulter of GlobeScan, and Jennifer Kho of The Guardian Sustainable Business explored the demographics, psychographics, key sustainability behaviors and brand preferences of the influential Aspirational consumer segment and outlined five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact. Watch Full Recording … “Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire”
Over the past two years, GlobeScan and its colleagues at BBMG have tracked the emergence of a market segment that is driving sustainability toward a tipping point. It is one where consumer motives are shifting away from obligation to do the right thing to desire to consume both differently and better. Choice frameworks are transitioning from “Or,” the trade-off model, to “And,” the co-benefit model. We call this important market segment the Aspirationals. In this edition of Proof Points, we ask which brands will be … “Why Companies Must Win the Trust of Aspirational Consumers”
LONDON – 24 June 2014 – Join special guests and participants around the world on 1st July 2014 to tackle the key issues of using data for social good at the 2014 BT Better Future Forum. The unique conversation hosted by BT and moderated by GlobeScan will cut across the latest thinking on influencing consumer behaviour, the increasing role of digital technology in making modern life more shareable and accountable, and how the deluge of data can be harnessed to address … “BT Better Future Forum – Making Waves: The Rising Tide of Data for Social Good”
Janet Voûte, Global Head of Public Affairs, Nestlé, took over responsibility for the world’s biggest food and drinks company’s public affairs in 2011 where she helps create value both for Nestlé’s shareholders and for the communities in which the company operates. GlobeScan co-CEO Christophe Guibeleguiet recently interviewed Janet to gain insight on the value Nestlé puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Business leaders and experts all emphasize that the world in which business operates becomes more complex and … “GlobeScan Dialogue: Recognizing Leaders | Janet Voûte, Nestlé”
On Wednesday, June 11th we hosted a webcast titled: Where the World is Going and How to Navigate its Complexity: A Data-Rich Conversation with GlobeScan and Polecat. Presenters Chris Coulter, CEO of GlobeScan, Yasmin Crowther, Head of Strategic Research at Polecat, and Bronwyn Kunhardt, Managing Director of Polecat, took participants through our perspective of the world via digital and public opinion data. The webinar featured: Insights from GlobeScan’s very recent 24 country public opinion tracking Radar research on trends in trust … “Webinar Recap: Where the World is Going and How to Navigate its Complexity: A Data-Rich Conversation with GlobeScan and Polecat”
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When you assemble 2,500 (is that all of us?) or so of the world’s leading corporate sustainability and brand innovation folks for a week, one expects the unexpected. Sustainable Brands 2014 in San Diego last week lived up to (un)expectations. Prior to the conference, our colleagues at HP got in touch with GlobeScan’s James Morris and Eric Whan with an exciting idea in hand. The plan was to teleport a seven-by-seven metre glass house into the centre of the main exhibition, dining and … “Living Progress at Sustainable Brands”
Paul Boykas, Vice President Global Public Policy, PepsiCo, is the lead contact to external stakeholders who interact with the company on issues and works closely with the leaders of PepsiCo’s three sustainability planks. GlobeScan co-CEO Chris Coulter recently interviewed Paul to gain insight on the value PepsiCo puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Business leaders and experts emphasize that the world in which business operates becomes more volatile, uncertain, complex, and ambiguous. What are the driving … “GlobeScan Dialogue: Recognizing Leaders | Paul Boykas, PepsiCo”
We recently held our first roundtable event in South Africa where attendees from a mix of industries including extractives, food & beverage, forestry, healthcare, financial services, tobacco, telecommunications and IT came together to discuss stakeholder engagement and its place in the South African market. GlobeScan’s South African representative Anneke Greyling, presented new research findings on the current state of stakeholder engagement in South Africa which showed that the landscape is clearly changing but it is questionable whether corporates are adapting … “Stakeholder Intelligence is Crucial for the Long Term Success of South African Companies”
How did we lose the room? This is the question facing the sustainability community as GlobeScan’s latest Radar data shows a decline in how serious the global public considers environmental issues to be. With ample scientific evidence to the contrary (see the latest IPCC report), how do we explain the decreasing public concern in environmental issues? And, on World Environment Day 2014, what does this mean for organisations trying to make headway on sustainability? GlobeScan’s recent Radar public opinion survey asked … “Enough of the Doom and Gloom: Amidst Declining Environmental Concern, Real Leadership is Needed to Re-Engage the Public”
Download the Full Report (PDF) 3 June 2014 – Views of Russia have strongly deteriorated since last year, as shown in the latest 24-country poll for BBC World Service conducted mostly before the events in Crimea. Feelings have become more negative in 13 countries polled, and are the most negative since the poll began in 2005. The poll also finds that views of the United States have worsened around the world, led by sharp increases in negative views among citizens of … “Negative Views of Russia on the Rise: Global Survey”
A new global study shows Aspirational consumers looking to engage with purposeful brands BBMG, GlobeScan launch TheAspirationals.com to track marketplace trends, best practices SAN DIEGO, USA – 2 June 2014 – Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé top the list of the world’s most responsible companies based on a new global survey of Aspirational consumers by BBMG and GlobeScan released today at the Sustainable Brands Conference. According to The 2014 Aspirational Consumer Index, brands that deliver exceptional products and services, inspire personal … “Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé Top List of World’s Most Responsible Companies”
Standard Chartered survey of 5,000 middle-class consumers across five emerging markets London, 2 June 2014 Download the Report (PDF) Emerging market consumers are confident about economic growth, highly optimistic about their personal prosperity, and have clear aspirations for spending their newly created wealth, finds a new independent study commissioned by Standard Chartered. The study of 5,000 affluent and emerging affluent consumers across five of Standard Chartered’s key markets – Indonesia, India, Nigeria, Ghana and Kenya – offers new insight … “The New Emerging Market Consumer – Confident, Aspirational and Ready to Spend”
In sustainability circles, the results of GlobeScan’s and SustainAbility’s just-released 2014 Sustainability Leaders Survey are not surprising. Unilever remains by far the most lauded company by our expert panel of respondents, with fully 33 percent singling it out from others. Taking a longer view, however, the report is notable in showing how thoroughly Unilever has captured the attention of sustainability professionals globally. It also documents how much has changed within the leadership landscape since GlobeScan and SustainAbility initiated this tracking program in 1997. Unilever … “Unilever Maintains Sustainability Leadership Amid Change”
In light of the recent global debate on the morality of mass surveillance programmes, GlobeScan has teamed up with the BBC World Service to ask over 17,000 people what their perspectives are on freedom and the right to privacy. In previous blog posts, we have used this data to show that Peru, Australia and Canada represent the freest democratic states (as indicated by our Perceived Freedom Index), and that an individual’s sense of freedom is not determined by socioeconomic or … “Freedom is in the Eye of the Beholder: Trust in National Governments is Associated with Perceived Freedom of Speech”
On Wednesday, May 14th, along with our partners at SustainAbility, we hosted a webcast on our 20th anniversary survey: The 2014 GlobeScan/SustainAbility Sustainability Leaders Report. Presenters Chris Coulter, CEO of GlobeScan, and Chris Guenther, Research Director at SustainAbility had a lively conversation about which companies our 900+ experts believe are leading the sustainability agenda in 2014. For the fourth year in a row, and by the largest margin yet, Unilever is regarded as the number-one corporate sustainability leader, with 33 … “Webinar Recap: Results of our 20th anniversary GSS Leaders Survey”
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14 May 2014 A just-released survey of expert stakeholders from business, government, NGOs, and academia across 87 countries shows that Unilever, Patagonia, Interface and M&S are viewed as leaders in corporate sustainability. For the fourth year in a row, and by the largest margin yet, Unilever is regarded as the number-one corporate sustainability leader, with 33 percent of expert respondents identifying the company (up 8 points from 2013) as a “leader in integrating sustainability into its business strategy.” Nearly one … “Global Experts Rank Unilever Number One for Sustainability Leadership in New Survey”
To help launch Amnesty International’s new Stop Torture campaign, GlobeScan conducted a survey of more than 21,000 people in 21 countries across every every continent which revealed:
– Nearly half (44%) of respondents fear torture if taken into custody.
– The vast majority (82%) believe there should be clear laws against torture.
– Over a third (36%) believe that torture can be justified in some cases to protect the public.
London, 13 May 2014 Download the Report (PDF) Amnesty International has reported on torture or other ill-treatment in 141 countries over the past five years New global survey of more than 21,000 people in 21 countries across every continent reveals fear of torture exists in all these countries Nearly half of respondents fear torture if taken into custody More than 80% want strong laws to protect them from torture More than a third believe torture can be justified Amnesty International … “Global Crisis on Torture Exposed by New Worldwide Campaign”
Following the release of the 2014 Aspirational Consumer Index, BBMG and GlobeScan today announced they will co-host a free webinar to help companies understand the latest data points and what they mean for driving growth and positive social impact by engaging Aspirational consumers. The webinar will feature Chris Coulter, CEO of GlobeScan, and Raphael Bemporad, co-founder and chief strategy officer of BBMG. Jennifer Kho, U.S. editor for The Guardian Sustainable Business, will moderate. Discovered in 2013, Aspirationals are a powerful new … “Webinar: The Aspirationals: Shifting Sustainability from Obligation to Desire”