Segmenting the Market Using the 2014 Greendex Data Welcome to the first of a series of four short articles that examine the potential for more sustainable consumer behavior within the food category. We draw on our recently published Greendex 2014 study of consumers in 18 countries, conducted with National Geographic, to mine for insights to help governments, companies and NGOs unlock further change. Find After launching the 2014 Greendex at the Sustainable Brands New Metrics conference, we are kicking off … “Changing Food Habits: Moveable Masses Greendex Segment”
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LONDON, UK – 11 October 2014 – UK teenagers are not the apathetic, self-interested generation they’re often portrayed as – they care about global issues, want businesses to act more ethically, and are willing to take action to bring about change, according to a survey1 commissioned by the Fairtrade Foundation. Dubbed ‘Generation Fairtrade’ – because they have grown up with the FAIRTRADE Mark, which turns 20 this week – more than eight in 10 of the UK teens surveyed (82%) said … “‘Generation Fairtrade’: UK Teens Care About Ethics, Want Businesses To Act More Responsibly”
Presentation slides used at the Sustainable Brands New Metrics conference launch of the 2014 National Geographic/GlobeScan Greendex Study.
On September 26th, National Geographic’s Chief Science and Exploration Officer, Terry Garcia, and I were in Boston MA to publish the 2014 Greendex survey on the status of sustainable consumption across 18 countries, the fifth edition of this National Geographic / GlobeScan collaboration. If you are unfamiliar with it, the Greendex is a composite measure of sustainable (or not) consumer behavior consisting of 65 different types of choices and behaviors analyzed and tracked across four sub-indexes. Quite aptly, we chose … “New Metrics on Consumer Behavior Change”
Niels Christiansen is an independent writer, speaker, and corporate advisor who invented the term Creating Shared Value (CSV) as a fundamental principal of business management. Working with Nestle Chairman and CEO Peter Brabeck-Letmathe, he was the architect for the practical implementation of CSV for the 330,000 Nestle employees. GlobeScan CEO Chris Coulter recently interviewed Niels to gain insight on the value he puts on stakeholder intelligence to help build recognized leadership in an uncertain world. What has changed in corporate public affairs … “GlobeScan Dialogue: Recognizing Leaders | Niels Christiansen, Creating Shared Value Advisors”
Segmentation infographics based on finding from the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
Summary of food results from the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
Full report on food findings from the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
Greendex 2014: Consumer Choice and the Environment – A Worldwide Tracking Survey | Highlights Report
Highlights report of the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
Full report of the 2014 National Geographic / GlobeScan Greendex: an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
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Consumers adopting some sustainable behaviors, but change not keeping pace with concern, 18-country survey reveals Americans remain last in global consumer sustainability ranking WASHINGTON, DC – 26 September 2014 – A new global analysis released today by the National Geographic Society and GlobeScan finds that concern about environmental problems has increased in most countries surveyed, and that more people now expect global warming will negatively affect them during their lifetime than in 2012. Despite this, National Geographic’s Greendex, a comprehensive measure … “Increased Fears About Environment, but Little Change in Consumer Behavior, According to New National Geographic/GlobeScan Study”
Transparency is a key driver of corporate reputation, but it is also an area in which companies commonly underperform. There is increasing external and internal pressure on organizations to become more transparent, not only from customers and employees, but also from other stakeholders such as investors, media and regulators. Stakeholders need evidence that environmental and human rights risks are being systematically managed. But too much disclosure also can create risks. In this edition of Proof Points, we examine some barriers to transparency … “How to Remove Barriers to Corporate Transparency”
Ola Lindell is the Commercial Director for Inter IKEA Centre Group A/S. He is responsible for the IKEA shopping centre concept, the IKEA brand, digital channels, and the offer to the consumer. Until 2013, Ola was Senior Manager, Marketing at Inter IKEA Systems BV, the worldwide franchisor of the IKEA Concept, responsible for marketing, the IKEA brand, IKEA catalogue and digital channel. GlobeScan Chairman Doug Miller recently interviewed Ola to gain insight on the value IKEA puts on stakeholder intelligence to … “Recognizing Leaders: Ola Lindell, IKEA”
Today, companies find themselves navigating an increasingly challenging world that has been described as volatile, uncertain, complex, and ambiguous. In this challenging context, it is becoming critical for organizations to correctly understand the sentiments of the public – sentiments that can be both ambiguous and easily misread. Our GlobeScan Radar program of evidence and counsel draws upon our database of over fifteen years of tracking of global (20-30 countries) citizen perceptions around business and its role in society. GlobeScan Radar … “GlobeScan Radar Infographic: What Are Key Issues People Worry About?”
Niall Dunne is the Chief Sustainability Officer for BT, working with BT’s Chief Executive, Chairman and executive management team to bring the company’s purpose, to use the power of communications to make a better world, to life. GlobeScan CEO Chris Coulter recently interviewed Niall to gain insight on the value BT puts on stakeholder intelligence to help build recognized leadership in an uncertain world. What is your perspective on the leadership required today in this fast changing world? We need … “GlobeScan Dialogue: Recognizing Leaders | Niall Dunne, BT”
On September 9, 2014, GlobeScan and HP will host the HP Living Progress Exchange, an online forum bringing together experts and opinion leaders from around the world to create a dialogue where we can learn from others, inspire fresh thinking and share good practice. The Exchange will take place using GlobeScan’s new approach to stakeholder engagement: a real-time, online, text-based Collaboration Forum hosted at www.GlobescanForum.com/HP-Living-Progress. The Exchange will bring together experts from academia, business, civil society, and government in a discussion … “Join the HP Living Progress Exchange: Creating a Better Future Through Actions and Innovations”
GlobeScan’s Communication on Progress for the UN Global Compact outlines our efforts in making the Global Compact ten principles part of our business strategy and day-to-day operations.
Findings from a new GlobeScan/SustainAbility Survey of industry experts on corporate transparency.
In celebration of today’s World Humanitarian Day, UN Secretary-General Ban Ki-moon asked us to reflect on the following question: What do you think the world needs more of? Many people hoped that the end of the Cold War in 1991 would bring about global peace and prosperity. Yet the world does not look like a better and safer place today than it did twenty years ago. Looking at current events, naming one thing that the world needs more of appears easier … “What Do You Think The World Needs More Of?”
Our most recent wave of public opinion research across 23 countries shows that 45 percent of consumers are unable or unwilling to name a socially responsible company. The top socially responsible brands that consumers do name include a range of global and national brands representing a range of sectors, as shown in the table below. When asked how they learned that these specific companies are leaders, consumers point primarily to personal experience, the media and advertising. These channels are seen as particularly … “What Responsible Company? Almost Half of Consumers Can’t Name One”
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In public debates over environmental, economic and social issues around the world, some of the most important voices have yet to be heard: the voices of our youth. For over a century, Boys and Girls Clubs have been helping young Canadians discover, develop and achieve their best potential as they grow to become the nation’s adults, citizens and leaders. In 2013, Boys and Girls Clubs of Canada (BGCC) and GlobeScan joined forces to better understand global issues of concern to young … “How Canadian Youth Would Change the World: A Celebration of International Youth Day”
R. Anthony Hodge is President of the International Council of Mining and Metals (ICMM), which brings together 22 global mining and metals companies to address the challenges around sustainable development. Throughout his career in academia, the private sector, and civil society organizations, Anthony has focused on the practical application of sustainability ideas. GlobeScan Chairman Doug Miller recently interviewed Anthony to gain insight on the value ICMM puts on stakeholder intelligence to help build recognized leadership in an uncertain world. How … “GlobeScan Dialogue: Recognizing Leaders | R. Anthony Hodge, ICMM”
The need for corporate leadership has never been more acute. We are grappling with large scale global challenges – think climate change, social cohesion and economic inequality – that require a new type of leadership from truly global entities. Governments appear unwilling or unable to lead. Civil society, while highly engaged, does not have the scale or infrastructure to deliver the required change. Despite low levels of societal trust, all roads lead to more committed and effective leadership by business … “The Strategic Importance of Recognized Leadership”
BT’s Better Future Forum (moderated by GlobeScan) is an online discussion that brings together the world’s leading thinkers to share and develop new strategies to help build a more sustainable future for everyone.