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Keep up to date with our latest news, webinars, and reports.

Keep up to date with our latest news, webinars, and reports.

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GlobeScan Dialogue: Recognizing Leaders | Gabi Zedlmayer, HP

Gabi Zedlmayer, Vice President and Chief Progress Officer, drives HP’s Living Progress initiatives that help improve the communities we serve aligned with HP’s business strategy. She leads a global team of experts focused on solving social and environmental issues in collaboration with non-profit organizations, governments, customers and partners. Her goal is to create solutions that improve communities and advance human, economic and environmental progress. GlobeScan co-CEO Chris Coulter recently interviewed Gabi to gain insight on the value HP puts on … “GlobeScan Dialogue: Recognizing Leaders | Gabi Zedlmayer, HP”

GlobeScan Radar 2014 Brochure

GlobeScan Radar is a program of evidence and counsel that draws upon GlobeScan’s unique database of nearly twenty years of tracking of global (20-30 country) citizen and stakeholder perceptions around business and its role in society.

Join Our Stakeholder Community

GlobeScan is an independent, employee-owned insights consultancy whose mission is to help co-create a more sustainable and equitable future. We work with large companies, NGOs and multi-lateral organizations to help them better understand and respond to stakeholder expectations and societal issues.

The only way we can do this effectively is through the generous participation of our expert community in our research projects. In return, we will share exclusive reports, invite you to interesting webinars and make donations to One Tree Planted, a leading reforestation charity.

Are you interested in our work? To get involved join our expert community where your opinions will help shape the direction of some of the most influential organizations in the world.

GlobeScan Dialogue: Recognizing Leaders | Kerry O’Callaghan, GSK

Kerry O’Callaghan, Vice President Global Brand Communications, GSK, is responsible for leading her team to define, develop and communicate the GSK brand. GlobeScan co-CEO Chris Coulter recently interviewed Kerry to gain insight on the value GSK puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Some people think that the world in which business operates is becoming more volatile, uncertain, complex and ambiguous. What are the driving forces behind this shift? Yes, we are clearly living in … “GlobeScan Dialogue: Recognizing Leaders | Kerry O’Callaghan, GSK”

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We leverage the largest network of sustainability professionals in the world to produce resources that provide leaders with the inspiration, insight and counsel they need to fully embrace the opportunities and challenges of our world. See how we can support your work.

GlobeScan is a certified B Corporation, which means we meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.

Highlights from the BT Better Future Forum – Making Waves: The Rising Tide of Data for Social Good

LONDON – 2 July 2014 – Hundreds of special guests and participants around the world joined BT and GlobeScan on 1st July 2014 to tackle the key issues of using data for social good at the 2014 BT Better Future Forum. The unique conversation hosted by BT and moderated by GlobeScan cut across the latest thinking on influencing consumer behaviour, the increasing role of digital technology in making modern life more shareable and accountable, and how the deluge of data … “Highlights from the BT Better Future Forum – Making Waves: The Rising Tide of Data for Social Good”

Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire

On Wednesday, June 25th, along with our partners at BBMG, we hosted a webcast titled:The Aspirationals: Shifting Sustainability from Obligation to Desire. We had a lively conversation in which Raphael Bemporad of BBMG, Chris Coulter of GlobeScan, and Jennifer Kho of The Guardian Sustainable Business explored the demographics, psychographics, key sustainability behaviors and brand preferences of the influential Aspirational consumer segment and outlined five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact. Watch Full Recording … “Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire”

Why Companies Must Win the Trust of Aspirational Consumers

Over the past two years, GlobeScan and its colleagues at BBMG have tracked the emergence of a market segment that is driving sustainability toward a tipping point. It is one where consumer motives are shifting away from obligation to do the right thing to desire to consume both differently and better. Choice frameworks are transitioning from “Or,” the trade-off model, to “And,” the co-benefit model. We call this important market segment the Aspirationals. In this edition of Proof Points, we ask which brands will be … “Why Companies Must Win the Trust of Aspirational Consumers”

BT Better Future Forum – Making Waves: The Rising Tide of Data for Social Good

LONDON – 24 June 2014 – Join special guests and participants around the world on 1st July 2014 to tackle the key issues of using data for social good at the 2014 BT Better Future Forum. The unique conversation hosted by BT and moderated by GlobeScan will cut across the latest thinking on influencing consumer behaviour, the increasing role of digital technology in making modern life more shareable and accountable, and how the deluge of data can be harnessed to address … “BT Better Future Forum – Making Waves: The Rising Tide of Data for Social Good”