Our global survey shows that Americans that identify as Democrats rank climate change as a top global concern, while those who consider themselves Republican place it last.
Segmentation based on sustainability attitudes uncovers two active consumer groups—Enthusiasts and Minimalists—each requiring a distinct marketing approach.
People remain largely receptive to healthy and sustainable offerings, associating them with highly desirable and positive lifestyles.
As we wrap up another year at GlobeScan, we would like to reflect on some of our favorite Insights of the Week from 2024
Large proportions of people are willing to pay more in taxes and higher prices to help limit climate change, though the level of support varies across regions between the Global North and Global South.
Support is eroding among G7 countries to help poorer countries deal with the effects of climate change despite majority backing.
Human health impacts is the leading concern for those who view single-use plastic waste as a very serious issue.
Two-thirds of people worldwide are worried about microplastics in their bodies, highlighting need for a global plastics treaty.
Despite the growing impact of climate change, public concern about the issue remains unchanged.
Citizens in the Global North increasingly believe that their governments do not act in their interest – a critical symptom of democracy under siege.