On Wednesday, June 25th, along with our partners at BBMG, we hosted a webcast titled:The Aspirationals: Shifting Sustainability from Obligation to Desire. We had a lively conversation in which Raphael Bemporad of BBMG, Chris Coulter of GlobeScan, and Jennifer Kho of The Guardian Sustainable Business explored the demographics, psychographics, key sustainability behaviors and brand preferences of the influential Aspirational consumer segment and outlined five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact. Watch Full Recording … “Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire”
On Wednesday, June 11th we hosted a webcast titled: Where the World is Going and How to Navigate its Complexity: A Data-Rich Conversation with GlobeScan and Polecat. Presenters Chris Coulter, CEO of GlobeScan, Yasmin Crowther, Head of Strategic Research at Polecat, and Bronwyn Kunhardt, Managing Director of Polecat, took participants through our perspective of the world via digital and public opinion data. The webinar featured: Insights from GlobeScan’s very recent 24 country public opinion tracking Radar research on trends in trust … “Webinar Recap: Where the World is Going and How to Navigate its Complexity: A Data-Rich Conversation with GlobeScan and Polecat”
On Wednesday, May 14th, along with our partners at SustainAbility, we hosted a webcast on our 20th anniversary survey: The 2014 GlobeScan/SustainAbility Sustainability Leaders Report. Presenters Chris Coulter, CEO of GlobeScan, and Chris Guenther, Research Director at SustainAbility had a lively conversation about which companies our 900+ experts believe are leading the sustainability agenda in 2014. For the fourth year in a row, and by the largest margin yet, Unilever is regarded as the number-one corporate sustainability leader, with 33 … “Webinar Recap: Results of our 20th anniversary GSS Leaders Survey”
Following the release of the 2014 Aspirational Consumer Index, BBMG and GlobeScan today announced they will co-host a free webinar to help companies understand the latest data points and what they mean for driving growth and positive social impact by engaging Aspirational consumers. The webinar will feature Chris Coulter, CEO of GlobeScan, and Raphael Bemporad, co-founder and chief strategy officer of BBMG. Jennifer Kho, U.S. editor for The Guardian Sustainable Business, will moderate. Discovered in 2013, Aspirationals are a powerful new … “Webinar: The Aspirationals: Shifting Sustainability from Obligation to Desire”
I recently attended another interesting and enjoyable BSR Conference, this year focused on the Power of Networks (and conveniently for the GlobeScan San Francisco team – located in our own fair city!). At the conclusion of the conference I left having spoken to many interesting people who are doing fabulous and formative work in the sustainability arena. My own personal network is always expanded, and I am buoyed by the efforts of these people who are leading their companies to … “A Sustainability Conference, Without Sustainability Professionals?”
Last week, my colleague, Abbie Curtis, and I enjoyed a fantastic couple of days at Sustainable Brands London. Monday started with insights on declining trust in brands and the rise of feminine values, and Tuesday ended with lessons for intrapreneurs and how to be a successful change agent. There was an abundance of research, advice and case studies in between. I’ve just selected 3 lessons for organizations that are trying to cement their position as sustainable brands. These stood out … “3 Lessons for Brands from Sustainable Brands London 2013”
With businesses, citizens and governments around the world adjusting to a ‘new normal’ of low growth and contending with an ever-growing set of complex social and environmental challenges, how are public attitudes towards the corporate world and its place in society changing? And how can business respond? Through our annual global polling on business in society that informs the GlobeScan Radar program, we conducted a webinar on June 27, 2013 that looked at the current state of public trust in … “How Global Business Can Respond to Societal Expectations: A GlobeScan Radar Webinar”
Presentation materials: Download the presentation slides (.PDF, 2.4MB) Review a recording of the full webinar Download the full results of the 2013 Canadian Water Attitudes Study (.PDF, 3.8MB) Explore more from the 2013 Canadian Water Attitudes Study We would appreciate hearing your feedback on the Canadian Water Attitudes Study by answering this quick, 2-question poll. Presenter contact information: Lynn Patterson, Director, Corporate Responsibility, RBC: lynn.e.patterson@rbc.com Chris Coulter, President, GlobeScan: chris.coulter@globescan.com Bob Sandford, EPCOR Chair, Canadian Partnership Initiative, United Nations Water for Life … “RBC CWAS 2013 – Post-Webinar Information”
Click to read the full study On Thursday, February 7, 2013, BBMG, GlobeScan and SustainAbility hosted a special webinar featuring highlights from a new global Regeneration Roadmap study on how consumers are balancing environmentalism and materialism to shape the future of sustainability. A full recording of the webinar is available here Can we shop our way to sustainability? What actually motivates behavior change? What is the role of consumers in shaping a more sustainable economy? Based on the views of 6,224 consumers across … “Webinar on Consumers and the Future of Sustainability”