Three themes stood out for me in the midst of all the great presentations and discussions on the first day of the Sustainable Brands conference in London. First, we kept hearing about shifts in the relationship between brands and consumers and the opportunities that are opening up for marketers. James Goodman (Forum for the Future) reflected that brands need sustainability and that the relationship with consumers is moving from the linear to the circular. There’s also increasing complexity in channels of influence, … “Opportunities to Reimagine Brand Purpose: 3 Key Takeaways from Day One at Sustainable Brands London 2014”
I had the honour to moderate an insightful and inspiring webinar on October 27 with three diverse and remarkable thinkers, all of whom have recently published excellent books on the topic of enlightened business leadership: Sir Mark Moody-Stuart, Chairman of the Foundation for the UN Global Compact and former Chairman of Shell and Anglo American, and author of Responsible Leadership: Lessons from the Front Line of Sustainability and Ethics. Christine Bader, a visiting scholar at Columbia University,former policy manager at … “On the Front Lines of Progressive Leadership: Lessons Learned for Shared Success”
On September 9, 2014, GlobeScan and HP will host the HP Living Progress Exchange, an online forum bringing together experts and opinion leaders from around the world to create a dialogue where we can learn from others, inspire fresh thinking and share good practice. The Exchange will take place using GlobeScan’s new approach to stakeholder engagement: a real-time, online, text-based Collaboration Forum hosted at www.GlobescanForum.com/HP-Living-Progress. The Exchange will bring together experts from academia, business, civil society, and government in a discussion … “Join the HP Living Progress Exchange: Creating a Better Future Through Actions and Innovations”
On Wednesday, June 25th, along with our partners at BBMG, we hosted a webcast titled:The Aspirationals: Shifting Sustainability from Obligation to Desire. We had a lively conversation in which Raphael Bemporad of BBMG, Chris Coulter of GlobeScan, and Jennifer Kho of The Guardian Sustainable Business explored the demographics, psychographics, key sustainability behaviors and brand preferences of the influential Aspirational consumer segment and outlined five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact. Watch Full Recording … “Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire”
On Wednesday, June 11th we hosted a webcast titled: Where the World is Going and How to Navigate its Complexity: A Data-Rich Conversation with GlobeScan and Polecat. Presenters Chris Coulter, CEO of GlobeScan, Yasmin Crowther, Head of Strategic Research at Polecat, and Bronwyn Kunhardt, Managing Director of Polecat, took participants through our perspective of the world via digital and public opinion data. The webinar featured: Insights from GlobeScan’s very recent 24 country public opinion tracking Radar research on trends in trust … “Webinar Recap: Where the World is Going and How to Navigate its Complexity: A Data-Rich Conversation with GlobeScan and Polecat”
On Wednesday, May 14th, along with our partners at SustainAbility, we hosted a webcast on our 20th anniversary survey: The 2014 GlobeScan/SustainAbility Sustainability Leaders Report. Presenters Chris Coulter, CEO of GlobeScan, and Chris Guenther, Research Director at SustainAbility had a lively conversation about which companies our 900+ experts believe are leading the sustainability agenda in 2014. For the fourth year in a row, and by the largest margin yet, Unilever is regarded as the number-one corporate sustainability leader, with 33 … “Webinar Recap: Results of our 20th anniversary GSS Leaders Survey”
Following the release of the 2014 Aspirational Consumer Index, BBMG and GlobeScan today announced they will co-host a free webinar to help companies understand the latest data points and what they mean for driving growth and positive social impact by engaging Aspirational consumers. The webinar will feature Chris Coulter, CEO of GlobeScan, and Raphael Bemporad, co-founder and chief strategy officer of BBMG. Jennifer Kho, U.S. editor for The Guardian Sustainable Business, will moderate. Discovered in 2013, Aspirationals are a powerful new … “Webinar: The Aspirationals: Shifting Sustainability from Obligation to Desire”
I recently attended another interesting and enjoyable BSR Conference, this year focused on the Power of Networks (and conveniently for the GlobeScan San Francisco team – located in our own fair city!). At the conclusion of the conference I left having spoken to many interesting people who are doing fabulous and formative work in the sustainability arena. My own personal network is always expanded, and I am buoyed by the efforts of these people who are leading their companies to … “A Sustainability Conference, Without Sustainability Professionals?”
Last week, my colleague, Abbie Curtis, and I enjoyed a fantastic couple of days at Sustainable Brands London. Monday started with insights on declining trust in brands and the rise of feminine values, and Tuesday ended with lessons for intrapreneurs and how to be a successful change agent. There was an abundance of research, advice and case studies in between. I’ve just selected 3 lessons for organizations that are trying to cement their position as sustainable brands. These stood out … “3 Lessons for Brands from Sustainable Brands London 2013”
With businesses, citizens and governments around the world adjusting to a ‘new normal’ of low growth and contending with an ever-growing set of complex social and environmental challenges, how are public attitudes towards the corporate world and its place in society changing? And how can business respond? Through our annual global polling on business in society that informs the GlobeScan Radar program, we conducted a webinar on June 27, 2013 that looked at the current state of public trust in … “How Global Business Can Respond to Societal Expectations: A GlobeScan Radar Webinar”