The Emerging Affluent: Aspirational and Ambitious

New study from Standard Chartered reveals insights into emerging affluent consumers across Africa and Asia LONDON, 5 October 2015 – The emerging affluent across Asia and Africa are confident about their market’s growth prospects, expect their incomes to rise, have clear spending plans, and are highly confident in achieving their long-term wealth goal, finds a new GlobeScan study commissioned by Standard Chartered. The study of 7,000 emerging affluent consumers across seven of Standard Chartered’s markets – Hong Kong, China, India, Indonesia, … “The Emerging Affluent: Aspirational and Ambitious”

Webinar Recap: Trust, Expectations and Leadership: Global Societal Trends on Business

On June 18, GlobeScan CEO Chris Coulter hosted a webinar titled “Trust, Expectations and Leadership: Global Societal Trends on Business” exploring GlobeScan Radar’s latest global public opinion survey of 24,000 people across 24 countries. We shared our latest tracking of trust in institutions, expectations for responsible business, reputation of industry sectors and consumer views of corporate leadership. Chris also drew on findings from our latest GlobeScan/SustainAbility Survey findings, Collaboration Forums, Aspirationals, and work with Marks & Spencer. Professionals focused on … “Webinar Recap: Trust, Expectations and Leadership: Global Societal Trends on Business”

GlobeScan Webinar Recap: Viewpoints for Business in 2015 – Progress and Purpose

On Thursday, January 15, GlobeScan’s co-CEO, Chris Coulter, moderated a lively discussion with a number of GlobeScan colleagues who presented our most insightful findings from 2014 to help us prepare for 2015. Femke de Man, Caroline Holme, James Morris, and Eric Whan drew on our greatest insights from our ongoing public and stakeholder trends, as well as our custom work to help us understand challenges and opportunities for leadership in 2015, including how to rebuild trust, how to engage and mobilize consumers and stakeholders … “GlobeScan Webinar Recap: Viewpoints for Business in 2015 – Progress and Purpose”

Trends on our Radar for 2015

As we did at the beginning of last year, we share our forecasts for key trends in 2015, examine the challenges that these present for business, and anticipate how organizations are likely to respond. This year, we asked four of our Directors – Femke de Man, Caroline Holme, James Morris and Eric Whan – to focus on a single trend they foresee manifesting in 2015. These themes were examined more fully in our January 15 webinar. Reputation: The Inner Game … “Trends on our Radar for 2015”

Aspirationals: “Engage and collaborate with us!”

In my last blog, I argued that publishing sustainability reports does not equal stakeholder engagement, and that reporting is instead an important preparatory step towards stakeholder engagement. In this blog, I wanted to share some good news for reporters and sustainability communicators who are keen to engage with their stakeholders. Our data shows that, despite traditionally low levels of trust in companies, there is a growing number of the general public who want to engage with companies. GlobeScan, in collaboration … “Aspirationals: “Engage and collaborate with us!””

State of Sustainable Business – Perspectives from Current and Future Sustainability Leaders

For the past six years, GlobeScan has partnered with BSR in conducting the annual State of Sustainable Business survey. This survey gleans insights from professionals within BSR member organizations on emerging trends, priorities, and practices across a range of environmental, social, and governance issues. In 2014, for the first time, some of the survey questions were extended to undergraduate and MBA members of Net Impact (read the report). The goal was to measure the ways that current and future sustainability leaders view … “State of Sustainable Business – Perspectives from Current and Future Sustainability Leaders”

Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire

On Wednesday, June 25th, along with our partners at BBMG, we hosted a webcast titled:The Aspirationals: Shifting Sustainability from Obligation to Desire. We had a lively conversation in which Raphael Bemporad of BBMG, Chris Coulter of GlobeScan, and Jennifer Kho of The Guardian Sustainable Business explored the demographics, psychographics, key sustainability behaviors and brand preferences of the influential Aspirational consumer segment and outlined five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact. Watch Full Recording … “Webinar Recap: The Aspirationals – Shifting Sustainability from Obligation to Desire”

Why Companies Must Win the Trust of Aspirational Consumers

Over the past two years, GlobeScan and its colleagues at BBMG have tracked the emergence of a market segment that is driving sustainability toward a tipping point. It is one where consumer motives are shifting away from obligation to do the right thing to desire to consume both differently and better. Choice frameworks are transitioning from “Or,” the trade-off model, to “And,” the co-benefit model. We call this important market segment the Aspirationals. In this edition of Proof Points, we ask which brands will be … “Why Companies Must Win the Trust of Aspirational Consumers”

Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé Top List of World’s Most Responsible Companies

A new global study shows Aspirational consumers looking to engage with purposeful brands BBMG, GlobeScan launch TheAspirationals.com to track marketplace trends, best practices SAN DIEGO, USA – 2 June 2014 – Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé top the list of the world’s most responsible companies based on a new global survey of Aspirational consumers by BBMG and GlobeScan released today at the Sustainable Brands Conference. According to The 2014 Aspirational Consumer Index, brands that deliver exceptional products and services, inspire personal … “Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé Top List of World’s Most Responsible Companies”