New Report by BBMG and GlobeScan Reveals Global Consumer Aspirations, Challenges 10 October 2017 – Trust is down. Expectations are up. And like never before, the world’s consumers are turning to brands to address the social and environmental challenges that affect their aspirations for a better life in divided times. According to a new global study by BBMG and GlobeScan, Brand Purpose in Divided Times, net trust in global companies to act in the best interest of society is negative (-2). And for … “Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides”
On October 10, along with our partners at BBMG, we hosted a webinar titled: Brand Purpose in Divided Times – Four Strategies for Brand Leadership. One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership”
One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must begin with purpose and intention. Explore Brand Purpose in Divided Times: Four Strategies for Brand Leadership – a BBMG/GlobeScan Study: Download Full report Read … “Brand Purpose in Divided Times: Four Strategies for Brand Leadership | Report”
The events of 2016 have underscored just how volatile, complex and ambiguous the world is today. Drawing on insights that we have collected around the world from thousands of interviews and engagements with stakeholders and consumers, we take a look at the global shifts that will continue to shape the world for leadership organizations in 2017. A Polarized World History now confirms that we live in a fractured world with people polarized in their views on many issues and in … “Five Global Mega Trends Shaping The Future”
On January 13, Chris Coulter (CEO, GlobeScan), Wander Meijer (Asia Pacific Director, GlobeScan), Jeanne Ng (Director Group Sustainability at CLP Power Hong Kong Ltd.), and Johnny Kwan (Founder and Chairman, Bee Associates, ex-BASF SVP) hosted a webinar exploring GlobeScan’s latest global public opinion and stakeholder research on issues affecting business and organizations in Asia Pacific. We were thrilled to have Jeanne Ng and Johnny Kwan join the webinar. Dr. Ng is a respected and experienced sustainability professionals working in Hong Kong for … “Webinar Recap: Trust, Expectations and Leadership in 2016: Societal and Stakeholder Trends in Asia Pacific”
The fashion industry has an incredibly complex and global supply chain. It is one of the largest polluters in the world, from manufacturing to the waste created at the end-of-life stage of old clothes and shoes in landfills. In an era of fast fashion it might seem like consumers don’t know or don’t want to know how their clothes are made, and often there is not a lot of information available at retail. I recently had the opportunity to speak … “Sustainable Fashion Drives Radical Transparency”
Move over Millennials. Meet the Aspirationals. In the Age of Uncertainty, how might we create brands of enduring value that are relevant to a new generation and resilient for a new world? BBMG and GlobeScan’s webinar from Thursday, October 29, highlighted findings and implications from our new global trends report “Five Human Aspirations and the Future of Brands.” Building on four years of global data from 22,000 consumers across 22 countries, learn how a new generation of Aspirational consumers is … “Webinar Recap: Five Human Aspirations & the Future of Brands”
Five Human Aspirations and the Future of Brands: findings from The 2015 Aspirationals Consumer Index – a BBMG/GlobeScan Study.
New Global Study from BBMG and GlobeScan Details Five Marketplace Shifts Toward Authenticity, Wellbeing, Sustainability and Social Purpose NEW YORK, 6 October 2015 – Despite profound economic, political and social challenges around the world, a rising generation of Aspirational consumers is optimistic about the future and sees brands and free market capitalism as a force for positive change, finds a new global study by BBMG and GlobeScan. According to the report, “Five Human Aspirations and the Future of Brands,” Aspirationals are … “Despite Global Challenges, Aspirational Consumers See Brands, Capitalism as a Force for Positive Change”
Move over Millennials. Meet the Aspirationals. The Aspirational Generation isn’t defined solely by age, but rather the desire for their actions to meet their needs, have a positive impact on others and connect them with an ideal or community that’s bigger than themselves. Representing 39 percent of the global adult population, Aspirationals are connecting the right thing to do with the cool thing to do, creating new possibilities for brands, business and society. Discover “Five Human Aspirations and the Future … “Upcoming Webinar: Five Human Aspirations & the Future of Brands”